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CRM Retargeting - Recapture Your Audience With Your Ads CRM retargeting is becoming one of the most popular ways a company is choosing to target their clients. CRM retargeting helps lead customers back to your website by placing ads on popular sites that they visit. How does CRM retargeting work you may ask? Well it's simple. Companies partner with other businesses to collect data through a variety of ways such as dropping cookies onto pages they visit or matching their email... address on sites that they use their emails with. This feature you may notice, is already on Facebook and it's called Facebook's Custom Audiences. With this Facebook feature, you can upload a list of emails onto Facebook and choose which ads to show to those associated with a certain email . CRM Retargeting is effective because it increases brand exposure as your ads are repeated which can also increase your conversion rates. See more

Why retargeting doesn't work as effectively as you think - The Drum

The Confusion With Cross-Device Retargeting - MediaPost Communications

Contextual Targeting - Serve The Right Ads to The Right Viewers Contextual targeting shows ads to consumers based on what page they are currently viewing. For example if they are browsing on a site related to cars, an ad relating to your dealership would pop up, serving the right ads to the right audience. These ads will also be served to them once they leave the site. There are two different ways that you can choose to serve these ads. The first way is by creating your own category and uploading keywords that will trigger these ads in pages related to your keywords. The second way is to target ads in at least one or more selected categories (related to your dealership). You can also use both options to maximize your marketing!

5 Reasons Why eTargeting is Essential for Your Business If you're still wondering if eTargeting is right for your business, here's 5 reasons that will change your mind. 1. Affordablity - As you know, marketing can be very expensive and some efforts can give you little to none on return on investment. Etargeting is not only less expensive, it actually gives you a higher ROI. 2. Increases Conversion Rates- etargeting not only brings more traffic to your website, it also i...ncreases conversion rates as consumers are more likely to purchase from you the more they see your ad 3. Unlimited Customers- You'll never run out of people to go after since etargeting helps you find new customers continuously 4. Recapture - etargeting gives you the ability to not only reach a new audience, but bring back those who have expressed interest in your products by visiting your site but did not purchase from you 5. Branding & Trust - etargeting also helps promote your brand and also builds trust in your business. Consumers are more likely to purchase from a company whom they've seen around often (through your ads) instead of a new company they've never heard of See more

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Reach More Clients (Before They Know About You) Search retargeting targets consumers that have shown interest of your products or similar products by doing a search on Google, Bing, Yahoo or other search engines. They are in the market and are ready to buy. Targeting them with one of your product offer greatly increases your conversion rates. Another advantage is that search retargeting has a wider reach then search engine marketing and is costing much less per click. Search Retargeting is very powerful as you can also reach clients that have expressed interest in your competition products.

2% of Web Traffic Converts on the 1st Visit, Retargeting Captures the Other 98% Have you ever gone shopping online, get sidetracked by going on some other site, let's say Facebook, only to see an ad related to what you were just looking at? Well that's Retargeting. Retargeting leaves a cookie in the browser of every visitor so that when they navigate away from your site, your ads will appear, reminding your potential customers that they were interested in your cars. There are many reasons why a potential customer may get distracted and navigate away from your site. Whether they saw something else and navigated away, or had to step away from their computer, retargeting helps bring them back to your site, helping you increase your web conversion rate.