AFC Business Services

All of us at AFC wish you a Merry Christmas and a Happy New Year! #happyholidays #familytime

To auto-update or to not is the big question regarding major updates like WordPress 5.6 vs. 5.5.X. Our rule of thumb is always to hold off on major releases from developers to see any bugs once the software is out in the wild. If you remember, WordPress 5.5.2 had an immediate release the very next day due to unanticipated issues. In the case of 5.6, we have several major changes that could impact your site's operations, themes and plugins. ... #wordpress #PluginUpdate

Email marketing is a powerful tool for communication. Ramping up your email frequency during the holidays doesn't make the message more effective. Sending too many emails to your recipients will likely achieve the opposite result in an increase in unsubscribes, or worse, they are marked as spam. Keep this in mind when creating your holiday campaigns. #emailmarketing #holidaycampaigns #salesgoals

Just in time to tank SEO rankings for holiday shopping. Could 2020 get any worse. #google #seo

While the notion of another holiday season upon us elicits joy and excitement in some, it often turns into a panic for others. Everyone turns an engaged eye on marketers. Customers want to know what you are selling, why you are better than everyone else, and what great price you will offer them for your wares. Is your marketing strategy ready to handle the pressure? You see, the problem is that when you are busy filling orders, you need your marketing strategy working in the... background on your behalf, and thanks to automated features, it is possible to do both. For the sake of this post, I am going to assume that you already have a business. You know what products or services you are selling, and you are most concerned with getting the word out. Great. Now it is time to develop your strategy. First and foremost, you have to identify what it is you want from your strategy. What is the desired result? Are you looking to increase sales, or is attracting new customers a priority? Is customer loyalty a prerogative, or is brand loyalty your mission? I am sure that you want to increase your market share, but are you going to try to do that via special offers, or are you considering introducing a new product or expanding your services? Narrow down what you want to achieve and how you aim to do that specifically. #holidayshoppingmadeeasy #holidaymarketing #firstsnow