Anchored Ideas
180 Townsend St. B1P 6J7 Sydney, NS, Canada

The Kit Kat chocolate bar, which is owned by Swiss multinational food and drink corporation Nestle, is featured on a bus stop poster in the United Kingdom, which draws on the popular slogan have a break, have a Kit Kat. The poster was designed by brand strategist Sam Hennig for the Manchester-based agency One Minute Briefs. But rather than spelling out the slogan with text, the poster displays an image of a calendar that is full of back-to-back Zoom calls, except for 3pm, w...here two pieces of the breakable chocolate bar are displayed. We love this ad and see it align well into today's zoom work culture. Have you incorporated and modified your marketing since the pandemic began? Most industries have changed this past year, it is critical that you review and update important marketing such as content or photography that you are using with your brand.

This year’s Heritage Day honouree is Edward Francis Arab. Edward was the grandson of some of the first Lebanese immigrants to Halifax. He graduated from Dalhousie University law school and practised until he enlisted in the army. Nova Scotia Heritage Day is an annual reminder of our storied past and an opportunity to honour the remarkable people, places and events that have contributed to this province’s unique heritage.

Looking to clean out some closets? Breton Ability Centre accepts used clothing! ________________ From BAC: ... Did you know we have a used clothing store at BAC? Janice's Boutique at Breton Ability Centre is a clean, well-organized thrift shop located at the Learning and Employment Centre. Offering gently used clothing, shoes, jewelry and other attire at affordable prices, all items go through a process of laundry and tagging before being placed for sale. Through training and programming, residents engage in a retail/customer service environment while learning many transferable skills, such as money management and social skills!

This brought us great joy! Happy Valentine’s Day!

Congratulations on your opening in Downtown Sydney Shooze Warehouse Sydney

The start of a new year also marks the start of new social media trends! It’s so important to be on top of things to ensure you are reaching your audience and customers! Check out these trends: Videos Videos continue to be centre stage on social media! This will grow over the year as major platforms like Facebook, Instagram, and TikTok are increasingly amping up their video capabilities. We can expect to see high video consumption in 2021 throughout all social media platfo...rms! Less is more Brands and businesses are expected to spend less time making countless social media posts and more time producing only content that feels thoughtful, valuable, and in touch with the world. This can also lead to more ad buys and partnerships! Authenticity After such a crazy year, consumers are in need of more than just great deals to trust, identify with, and invest in a business. Being authentic on social media, and showing a human side will be prevalent across all networks. Stay tuned to our page this week for some more 2021 trends!

We're reflecting on this time last year when the Leader's Edge Student Leadership Conference took place at Cape Breton University. We were a part of this conference from start to finish and enjoyed watching it come to life. Our team worked closely with CBU, and we came up with the name, concept, design, messaging, and various promotional materials. We also played a key role in planning all the weekend's activities and identified inspiring speakers to cover various topics. When strategizing and implementing this project we really tried to build a brand and event that was exciting, modern, and inviting to students. The sold-out event was a great success and we are so happy we were able to be a part of it. #ProjectFeature

Do you know someone who has gone above and beyond to give back this year? Schwartz Furniture has partnered with GE to give away a $2,500 appliance package to a deserving Cape Breton resident. Nominate your hometown hero by December 4th, for this amazing prize! A hometown hero should be someone who has made an effort to uplift the lives of their families, friends, neighbours or community during 2020. They are now accepting written or video submissions at: https://www.schwartzfurniture.com/pages/gegiveaway.

#SocialMediaBrandingTip The first thing you should do when creating or updating your business or brand’s social media accounts is to make sure the logo, profile photo and cover photo are all the same across the board to help with instant brand recognition. When you start to develop content for your pages it is also important that the graphics, photos, and language are all similar ensuring your content has a familiar look and feel on all platforms. What is your brand’s pe...rsonality? How do you come off in your captions? Better yet, how do you respond to your audience when they leave comments or send messages? This is all a part of brand recognition and should always be thought of when posting content on behalf of a brand! Happy Saturday!

November 11th serves as an important reminder to remember the brave sacrifices both men and women made to let us, Canadians, have our freedom. Today, we remember and thank them. #LestWeForget #RemembranceDay

Are customer reviews important? When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getti...ng quality reviews from your customers. How many stars would you rate this post?

Photography + Food Over the weekend we shot some of the new delicious menu items at East Side Mario's Sydney NS. We love working closely with their staff to capture the dishes that bring so much joy to their customers each day. Stay tuned to our page for some finished shots! It is important to keep up to date with your new products, items, and services on your social media platforms. Showing your audience you are always present and working towards new goals will impress them, and keep them coming back.