Bootprint Marketing

Digital marketing tactics deliver results for businesses in different ways. This graphic, developed by the folks at SEMrush, compares Pay-Per-Click (Google Ads), social media and content/Search Engine Optimization. If you start publishing content that relates to your business today, you won't see results immediately. Hang in there, because once you gain traction, the value grows and grows. If you need results fast -- you're opening a new location or launching a new product or service -- Pay-Per-Click can help give you that quick win. Your Bootprint Marketing takeaway: make Pay-Per-Click, social AND content part of your toolkit. Start now, give each the time it needs and your customers and sales will grow. As always, we're here to help. #digitalmarketing #website #contentmarketing

With new markets beckoning, new processing capacity being built and new products on the drawing board, Alberta's 6,500 pulse growers want to make the most of the opportunity. One way they're doing this is by funding research and development work for peas, beans, lentils, chickpeas, soybeans and faba beans. Here's the newest edition of the annual Alberta Pulse Growers Research Report. This is the third year in a row Bootprint Marketing has interviewed researchers and written the stories in this report. Based on this project and other clients in the space, we're confident that plant-based protein will be a big win for Canadian agriculture in the years to come. https://albertapulse.com//pulse-crop-news-2020-research-r/

Digital technologies -- sometimes thought to be cold and impersonal -- can enable even deeper relationships with your customers. This long-established U.S. chain of small-town convenience stores grew sales by 60%. https://deloitte.wsj.com//caseys-general-stores-drives-di/ #DigitalMarketing

Businesses know they need to be active on digital: from an effective website to consistent social media to making sure they rank well in online search. Common question: "OK I get it, but where do I START?" To me, the lowest of the low-hanging fruit is to register on Google MyBusiness. This quickly gives you a leg-up in search, maps (for your physical location), Google ads and analytics for your website. It's free to register. Once you do, you'll be MAILED a verification code (which can take a week or two to reach Canada from the U.S.) Your Bootprint Marketing takeaway: if you're not with Google MyBusiness now, please drop what you're doing and go to https://www.google.com/business/?ppsrc=GPDA2

Those of us who work in, or for, the agriculture industry see it every day: new technology is helping farmers produce more food per acre while managing costs and protecting the environment. With today's release of the CNBC Disruptor/50 for 2020, one ag tech name stands tallest at #3 on the list. That’s Boston-based Indigo Agriculture. The company is taking on multiple ag challenges at once: from plant health to Identity Preserved grain sales to creating farm revenue by keeping carbon in the soil. At #3, Indigo Agriculture ranks 46 places higher than headline-hoggers Impossible Foods, the plant protein processor. Here's a quick look at Indigo Agriculture: https://www.cnbc.com//16/indigo-agriculture-disruptor-50.h #agricultureandfarming #agtech #farm #soil

Digital marketing tactics deliver results for businesses in different ways. This graphic, developed by the folks at SEMrush, compares Pay-Per-Click (Google Ads), social media and content/Search Engine Optimization. If you start publishing content that relates to your business today, you won't see results immediately. Hang in there, because once you gain traction, the value grows and grows. If you need results fast -- you're opening a new location or launching a new product or service -- Pay-Per-Click can help give you that quick win. Your Bootprint Marketing takeaway: make Pay-Per-Click, social AND content part of your toolkit. Start now, give each the time it needs and your customers and sales will grow. As always, we're here to help. #digitalmarketing #website #contentmarketing

Once we're out of COVID lockdown, will consumers simply resume their old ways and preferences? This CEO thinks consumers have formed new shopping and buying habits that will stick. (Takeaway: time to change the experience we offer customers).

Many businesses are looking for a better way to keep track of customer contact information, and guide prospects smoothly and successfully through the buying journey. Dozens of products do this, so which is best? I think of ActiveCampaign as the Swiss army knife of digital marketing for small business. ActiveCampaign combines 5 essential tools in one platform, including Customer Relationship Management, email marketing and marketing automation. I've been getting to know ActiveCampaign recently and I like what I see. One reason is that's very economical, considering what you get. This video shows the basics. Just shout if I can tell you more. https://www.youtube.com/watch?v=BYjHNTSQQvE&feature=youtu.be