Cossette

Let’s be real. 2020 was interesting. The good news is it’s over. Thank you to our team, our clients and our partners for shining bright through it all. Here’s to 2021!

Have questions about your professional future? Or want to learn more about the ad world? We encourage you to attend Démasque la comm on November 9 presented by BEC, Grenier aux emplois and Toast Studio. There will be ten mentors, including Sophie Labarre, VP Strategy at Cossette Media, virtually present and happy to connect with you! To get more information and register, it's here: https://bit.ly/2FKTjAV (French content)

To celebrate National Coming Out Day and highlight the importance of living your truth, Cossette and Cossette Media teamed up with Egale Canada to create Coming Out Loud. Three brave people were given a platform to come out in a bold way, on billboards across the GTA. By boldly taking up space in such a public way, we aimed to shed a light on the importance of LGBTQ2+ visibility and raise awareness about the need to support people no matter where they are in their coming out journeys. Learn more about their stories here: https://comingoutloud.ca/

Have questions about the ad world? Interested in exploring the infinite number of career opportunities? The A2C - Association des agences de communication créative is offering a free 8-day course to discover "the world of communications" during which you’ll get to meet two of our experts: Michèle Riendeau, Strategic Planner, Experience Design and Marc-André Lafrance, Copywriter. Find more information or register here: https://bit.ly/3lGMfV9 [french content]

Big news at Cossette Media: Axel Dumont, a transformative leader with unique global experience, has been named National President. Congrats, Axel! We look forward to this next chapter. Learn more here: https://bit.ly/2GMqDYU

Our Global Chief Creative Officer, Peter Ignazi, was a guest on the most recent episode of the ADCC | The Advertising & Design Club of Canada’s Created podcast where he talks about how to crack globally recognized creative work. Learn more about the stories behind the McDonald's Canada Follow The Arches and General Mills Bring Back the Bees campaigns. Give it a listen: https://bit.ly/33EvTq8

Next week, four of our experts will take the mic during two Infopresse training sessions. Whether you’re interested in learning about brand strategy from Strategy Directors, Jean-Claude M. Kikongi and Judikaela Auffrédou, or are looking to deep dive into the optimization of the customer journey with Daniel Ouellet, VP, Innovation and Gabrielle Cyr, Experience Design Planner, both promise to be rewarding! For more information and to register, visit here: https://bit.ly/2Sv6tEM (french content)

The Canadian Creative Effectiveness two day summit kicks off today! And tomorrow, Kate Torrance, Director, Integrated Brand Marketing at SickKids Foundation and Denika Angelone, Senior Strategy Director at Cossette will take the virtual stage to present the SickKids Vs Crews case live. Join in celebrating creativity and effectiveness Register for the free event: http://theica.ca/effie-registration

Creativity and culture are key at Cossette. Thats why were excited to share some good news: the appointment of Florence Girod as Head of Culture and Integrated Product and the arrival of Louis-Philippe Tremblay as Executive Creative Director. Congratulations and welcome! To learn more, visit: https://bit.ly/2G1E3iO (French content)

Back to school is around the corner and Alloprof is making an entrance with a new visual identity and online platform. Its here, where 400,000 students will meet Flo, their new friend, and discover an intuitive and personalized website. Go check it out, it's worth the detour: https://bit.ly/34vlsG2

Does inclusive marketing rest with agencies or clients? According to Antoinette Benoit from McDonald's Canada, when agencies and brand marketers work together with shared values, real change can happen. Read the insightful point of view of four CMOs on this important question: https://bit.ly/323GR6w

How do you lead a safe shoot in 2020? Practice Safe Sets is an interactive platform that answers all of those questions. And its available to everyone. With all of us working together, production people all over the world can get back to the business of creating amazing work, safely. Bravo to our design team for making this platform easy to use (and easy on the eyes!). Head to practicesafesets.tv for best practices and advice!

The world is beginning to re-open. And OOH advertising is being reimagined. Tune into Video Everywhere Canada this Wednesday to hear from Cossette Medias Alessia Grosso, Strategy Director in our Toronto office, and other industry experts. Theyll be talking about all things innovation, location data, programmatic, and OOHs growing role in omnichannel strategies. Congrats, Alessia! Register for the FREE summit: videoeverywherecanada.com DPAA

As part of our commitment to support our people and combat racism, we invited Ibram X. KendiAmerican historian, leading antiracist voice, and best selling authorto join our team across Canada and our global network for an exclusive antiracist training session. It was an insightful, compelling, and incredibly important conversation. Thank you, Dr. Kendi.

Today, Yemina Kaiman, Strategist in our Toronto office, is sharing her professional journey at the ICA Student Insider Summer Camp. This virtual program is running till July and is designed to help students learn more about our industry. And, its FREE. So we encourage you to share the initiative with your network. Bravo, Yemina! Learn more here: https://lnkd.in/dU48KRj

We stand against racism, hate and oppression in all forms. Yet, these issues have deep roots and have ultimately led to an unjust system. There is so much more we need to understand and so much more we need to do. We are committed to doing the work for the long haul. Learn more about our journey and our actions here: https://bit.ly/3dLEM3G

Cheerios put a new spin on its Olympics campaign. Using animation to share the story of Murray the Brave, our partners cheer on the everyday champions at Food Banks Canada, and encourage you to do the same!

As we adapt to a new normal, advocating for diversity and inclusion remains a priority to ensure our people feel safe and heard. Were thrilled to have our VP, Content Experience, Chris Bergeron, and VP, Talent, Yee Makowich featured in Adweek/ Adcolours champions of diversity and inclusion. Congratulations! https://bit.ly/2RD4vSD

No matter where you are, you can connect with nature. #earthday2020 Find your inspiration at Earth Day Network https://bit.ly/2zlPbnl

The National Advertising Challenge is back and doing things a bit differently. To help support members of the industry through this time entry fees have been waved and prizes are now cash. We are proud to have Julia Morra, Creative Director, and Spencer Dingle, Associate Creative Director, from our Toronto office, involved as part of the jury. Good luck everyone and congrats Julia & Spencer! For more information: https://bit.ly/3beNVk1

All sports may be on hold, but curlers across Canada are keeping the game alive by staying and playing at home. Created with content shared by the public, this TV spot for Curling Canada, airing on TSN, is a way to thank fans for doing their part across the country. #keepcurling

Creativity builds community. And that is how we remain together, apart. #onecossette

Today at Walmart Canada its not business as usual. Thats why the company wanted to shine a light on its associates, customers and charities. Reminding us all that together we can support and help our community.

Hier soir, à Tout le monde en parle, Ariane Moffatt parlait de la dernière campagne TELUSfr et de son implication dans le projet. Nous sommes très fiers davoir participé à cette campagne signée The Greenhouse, une collaboration entre Cossette, Cossette Média Québec et The&Partnership. Travailler ensemble pour avoir un impact positif, cest une des façons qu #OnResteUnis

Lorsquon fait face à ladversité, notre communauté devient encore plus forte, connectée et unie. Continuons à faire notre part. Et soyons solidaires. http://bit.ly/2UbO68j

When faced with adversity, our community becomes stronger and more connected. Lets all do our part because were all in this together. http://bit.ly/2QlQmc6

Michèle Riendeau, Planner, Experience Design, in the Montreal office has made the top 30/30 list by Infopresse. Her motivations: exploration, challenge and so much more. She continuously strives to go beyond. Congrats, Michèle! [french content] http://bit.ly/3aI2tbc

Creativity and technology dont have to be mutually exclusive underlines Jennifer Varvaresso, our new Digital Creative Director. Being an expert in these two domains is definitely one of her strengths. Welcome Jennifer!

La journée des femmes, cest à tous les jours.

Women's day is every day.

Congrats to our team and clients for their A+ performance at the Atomic Awards. Cossette took home 7 statues for our work with the SickKids Foundation and McDonalds Canada, and together with our sister agency, Cossette Media, we were awarded 3 wins for our campaign with Tweed x MADD x Uber. Bravo, everyone! http://bit.ly/2PSoUm6

We are proud and honoured to once again be recognized among the top agencies in Strategys Creative Report Card. Congrats to our planners, creative directors, art directors, copywriters and to our clients SickKids and McDonalds who placed among the top in the country. Also, huge shout out to everyone who made the list! http://bit.ly/38tzAhy

Cossettes senior leadership team is growing! We are thrilled to announce that Daryn Sutherland has joined us as VP, Business Lead. Welcome to the team, Daryn! http://bit.ly/2VsFc8B

The Young Lions jury has been announced and our very own Katie Ainsworth, Executive Creative Director in the Vancouver office, has been selected. She will have the responsibility of determining which Canadian young talent will move on to compete in the print category at Cannes. Bravo Katie, and good luck! Cannes Lions International Festival of Creativity http://bit.ly/39TKzSl

Avec la McLivraison de McDonald's Canada, on peut faire plaisir à toute la famille sans interrompre la partie de lannée. On ne garantit pas que maman arrêtera de tricher, par contre.

With McDonald's Canada's McDelivery, you can eat your favourite burger at home with no interruption. Mom's board game etiquette however? Yeah, we can't do anything about that.

The shortlist for Strategys Creative Report Card is in. And were excited to share that Cossette made the list 10 times, along with McDonald's Canada & the SickKids Foundation. Check out the link below to see what categories were striving for straight As in. Congrats everyone, and good luck! http://bit.ly/3bDHAPs

HydroSolution loue des chauffe-eaux. Vous ne saviez pas? Ya peut-être dautres choses que vous ne savez pas Découvrez notre plus récente campagne avec HydroSolution ici. http://bit.ly/hydrosolution

Are you a recent grad? Looking for some invaluable career advice? Janice Callangan & Shanene Lau, Cossette Designers in the Vancouver office and IDEA School of Design Alumnae, share their tips & tricks on how to transition from being a student to entering the working world. Check it out here: http://bit.ly/31u2Jam Capilano University IDEA School of Design

Richard Bélanger, Creative Director at Cossette, will be President of the Design jury at the very first edition of the Idéa awards. Congratulations, Richard! [A2C - Association des agences de communication créative]

Chris Bergeron, Content Experience Vice-President, is one of the women who innovate featured in Randstads Human forward podcast series. Listen to her thoughts on identity, authenticity and womanhood here: http://bit.ly/381lGDV