Cucumber Marketing Inc.
515 W Pender St V6B 1V5 Vancouver, BC, Canada

A Harvard Business study once found that the 3% of graduates who wrote down goals went on to make over 10x as much as those who didn't. Goals are a great tool that provide clarity in everything you do. What are your favourite books/strategies on setting goals in business or in life? #DigitalMarketing #AdvertisingAgency

When did you last review your competition? An estimated 41% of business professionals consider competitive intelligence to be critical to their success. Knowing where your competitors are positioning themselves can help you differentiate your marketing strategies!

Successful leadership means always being open to learning. Being able to learn from challenges and uncertainty is the only way to grow! Do you agree?

Did you know that more than 2,300,000 Canadians have bravely served our country throughout our nation's history? Today, we proudly wear our poppies to show our supporttheir courage and sacrifices will never be forgotten.

Do you know your clients? Your customers hold the path to your success. Knowing your audience can help you cater your services and messaging to their needs. A yearly marketing strategy refresh will accomplish just that. How often do you review your strategy? #digitaladvertising #marketingagency

Ask yourself the following: - Is my brand messaging aligned with my business goals? - Is my sales strategy aligned with my marketing? - Does my business stand out from my competitors?... Performing a brand audit with questions like these is similar to interviewing your business. If you weren't able to answer or were not happy with your answers to these questions, it might be worth reevaluating your branding or marketing strategy. A brand audit is a great way to bring any blind spots your business may have into the spotlight and make a plan of how to fix them. Contact us today if you hesitated to answer our questions above! ;) Let's refresh your marketing strategy - let's make your brand cool again! ;)

Clear and Compellingtwo words you should always shoot for with your marketing messaging. Effective marketing should be both easy-to-understand and interesting! If your marketing isn't exciting, why would your clients be excited about your services/products? Are you excited about your own marketing? #DigitalMarketing #MarketingAgency

Did you know that approximately 50% of businesses fail within the first 5 years of operating? First year: 21.5% Second year: 30% Fifth year: 50%... 10th year: 70% This month, as we celebrate our 12 years (wow!) in business, we are grateful to our clients and team members both present and past for their trust, fresh ideas, and coolness in general! :)

In our new monthly PPC roundup, Cucumber Chris takes us through the latest PPC trends and the importance of covering your basics before spicing up your portfolio with new, innovative strategies. Click below to learn more!

When writing content to build your SEO rankings, one great acronym to consider is E.A.T.! Expertise: Are you communicating your level of expertise to your audience? Authoritativeness: Does your content position you as an authority in your field?... Trustworthiness: Is your content accurate? If you are designing a fresh content strategy for your website, E.A.T. is the perfect guideline to ensure your website is headed in the right direction.

With online sales growing 43% since February, it is no exaggeration to say that COVID-19 has had a huge effect on buyer behaviour. If you are finding that your core demographic isn't responding like they used to, it might be time to diversify the way you are serving your clients with a fresh marketing strategy! In our latest blog post, we take a look at how finding new ways of staying connected with your clients can help you grow your businesseven in these challenging times.

Looking to boost your ranking? Google uses over 200 different factors when determining the ranking of your website. Quality content will always be king when it comes to raising your search visibility. Building a fresh, engaging content strategy is the first step towards the top of the search results page.

Are you familiar with Google Ad extensions? Not only can you add phone numbers to your ads, but you can also highlight features, include your address, and provide links to other relevant pages. Besides adding more utility to your ads, extensions can also raise your ad's quality score!

Google Search Ads are one of the best ways to attract high-intent search traffic to your website without the time-commitment of SEO. In fact, up to 50% of users are unable to recognize ads from organic results!

With COVID-19 impacting businesses worldwide, communicating value is more important than ever for retaining clients and growing your business! Consistently reporting meaningful metrics can help keep your clients in the loop with their marketing. In our latest blog post, we take a look at some of the most important metrics we use to measure marketing performance.

Did you know that 90% of businesses are using social media for marketing purposes? One or two posts per week is perfect for most businesses looking to maximize their engagement and stay top-of-mind with their audience.

Social media marketing is one of the most affordable ways to reach new customersit only costs an average of around $9 CAD to reach 1000 users! However, not all platforms are the same. For example, is your product very visual and targets a younger audience? According to Pew Research, 67% of users between 18- to 29 are using Instagram! Knowing where your audience is and what platform suits your product can help you make the most of your ad dollars and grow your business.

Excellent marketing campaigns all come down to execution! Here at Cucumber, we follow our 3 C's when launching all of our cool campaigns: Clarity: Clear, well-thought-out plans are the foundation of any marketing campaign! Consistency: Is your messaging consistent on all of your platforms? Consistent messaging is the best way to grow your brand. ... Connectedness: Making sure all of the moving parts for your marketing strategy have a unified goal can pave your way to a successful launch!

A website should be so much more than an online business card! Whether it promotes your brand, details your products, or hosts a high converting landing page, your website is your base of operations for growing your business. Click below to learn more about Cucumber's strategic approach to website design! https://www.cucumbermarketing.com/services/web-design/

Whether you enjoy spending time with friends, exploring the outdoors, or spending a relaxing afternoon at homea long weekend is the perfect chance to do what you love! How are you making the most of your long weekend?