Earth to Business Marketing

"The New Normal is not just a catch-phrase. In order to supply what’s demanded, you have to keep up with your customers’ changing tastes, values and wants." #strategicplanning #innovation #rebuildingbusiness

"#Greenwashing is difficult to track and define, Scafidi says. A brand might say it is increasing its use of recycled materials by 50 per cent; this sounds impressive but that could just mean they are increasing their use from 2 per cent to 3 per cent. #greenmarketing #sustainability #CSR

Happy #GlobalEntrepreneurshipWeek ! How will you celebrate to foster connections and empower #entrepreneurs? This year's four themes for #GEW2020 are Ecosystems, Education, Inclusion and Policy.... Details at http://genglobal.org/gew/activities/making-our-way-forward

What made you want to become an #entrepreneur? When did you realize you were an entrepreneur? Answer these questions in a video by November 22 for GEN's "I Am an Entrepreneur" activity to share your "Aha" moment during #GEW2020. #entrepreneurship

#Black Friday used to mean long lines and deals gone in a flash. That was Black Friday then. This is Black Friday now... #HolidayDeals #Advertising #Marketing #Retail

Happy #FridayThe13th! "Funny product tie-ins aren’t just for national #holidays. They can surely be used for odd ones as well. You have to seize all available opportunities to be different and stand out. That’s how you gain a strong audience." #marketing #Friday13th #fridaythoughts