Entourage Media + Marketing

Webhosts that automatically patch up plugin issues and vulnerabilities (with jetpack in this case) while you're sleeping so that you don't wake up to an infected site: priceless #itsthelittlethings #entrepreneurlife #bizhacks

7 Hacks for Writing Killer Sales Copy For Your Landing Page (from the blog) If writing sales copy for your landing page is the bane of your existence, you’re not the only one. Most business owners’ dread sitting down to start laying out a landing page that will convert.... Sales are the transfer of excitement for (and belief in) an offer/product, from you to the buyer. Which also happens to be the purpose of a sales landing page. Here's a few hacks that convert... 1. Write BS-free copy from the heart. Today’s audience can sniff out BS from a mile away. If you’re trying to sell something you don’t believe in or TO someone you know can’t benefit from it, it’ll show. 2. Show your excitement. Let excitement show through your choice or words and phrasing excitement for how you can help the prospect change/improve their life AND why you want to help them do so. 3. Keep the offer crystal clear. If there are a million different pricing and product options, they’re not going to click the magic button. A confused mind never buys. 4. Make it easy to buy. Sometimes automations become sales barriers. Make sure your sales mechanisms are simple. If they have to jump through 3 links, a form and then fill out a calendly link booking, you risk losing them along the way. 5. Create anticipation and urgency. Let them know why they want to get started as possible, otherwise they’ll get excited, decide to think about it and then most likely forget all about it. 6. Spell out the results they can expect. For example A home cleaning service isn’t selling a 2 Hour Maid Visit. They’re selling the ability to come home from work and not have to tidy up for an hour before you can even start dinner. They’re selling more time with your family. I’m not selling marketing coaching. I’m selling a hands-on, in-this-together path to more leads, sales and biz growth. 7. Put everything into context. Make comparisons (apples to apples, preferably), examples, walk the reader through how the offer applies to them in their current situation so that they know you made this offer for them.

Biz in 2021: Caffeine recommended. PJs welcomed. Big dreams required. 2020 wasthe worst yearfor a lot of companies.Spiraling sales numbersbrick and mortar companies closing their doors after 100 years in businessCOUNTLESS failures to launch.It was painful to watch. But here’s the thing. With so many people at home and online right now, we have more opportunity to capture the undivided attention of our right fit clients than ever before. For many business types, this is ...an amazing time to be an entrepreneur! I promise I’m not crazy. Event professionals are seeing 200%, 500%, and even 1200% higher ticket sales to the online versions of their previously live, expensive events. B2B services are having their busiest years ever. The online course economy has gone through the roof at price points ranging from $27 to $2700. All it takes is getting some ducks in rows, some strategies set up and to remember why you got into all of this in the first place The rush of making an impact. The satisfactino of writing your own paycheques. The adrenaline of taking risks and seeing them pay off Social proof, sales triggers, funnels, lead magnets, online presence, sales copy, launch teams, video testimonials, web makeovers, organic campaigns that spread There are a ton of ways to make your dent in the world when you add a little bit of strategy to it. IF YOU NEED A HAND OR JIST NEED TO BRAINSTORM WITH SOMEONE WHO HAS BEEN THERE... I’m giving away eight45 minute marketing brainstorming sessionvia Zoom. These sessions are no-pressure, BS-free chats, one-to-one, and they’re all about helping you start the year off with a refreshing strategy for increasing leads, sales and opportunities in 2021. If you need some help making 2021 an amazing year in business, I’d love to help. No charge.DM me to set it up. PS. These are normally only offered to Shape Shifting prospects, so I can only offer this to 8 people. PPS. Caffeine recommended. PJs welcome. Big ideas required.

Breaking in one of my presents while trying to keep the Christmas vibes going just a few more days...

What a difference a month can make. You got this.

Let’s do launch I see you.The Entrepreneur who just wants todo your thing, what you’re put on this earth to dobut you need your marketing to work for you if that’s ever going to happen. You’ve put your heart and best work (and too many hours to count) into a product/program/event/idea that you KNOW can change people’s lives,but when you pressed the launch button Crickets.Not enough response, sales or engagement to make it worth all the time and resources you’ve invest...ed. Cue your COA (Committee Of Assholes) as they tell you you it must be your fault, that you created a crappy product or you’re somehow not good enough. Frustrating is just one f word that comes to mind. I’m willing to bet that your idea/product/brand is NOT crappy. And that the people who would’ve loved you, didn’t even have the chance to buy in. 99% of the time, amazing ideas die on the table because they didn’t land in front of the people who would actually love, enroll and buy into what you’ve created.Key marketing steps, triggers, sales and launch techniques were lost in the mix. You can do this. AndI can help.Because that’smything, the one I was put on this earth to do. SHAPE SHIFTING SESSIONS are booking now for 2021. One to one. Marketing coaching and DFY services. Marketing Math. Sales triggers. Messaging. Design audits. A mix of strategy, spreadsheets and sarcasm. Zoom. Coffee. Laughs. Rants. Results. DM me! #kwawesome #wrawesome #entrepreneurlife #shapeshiftsessions

Love love love these ladies! Julia & Melissa's program is a game changer if you're a small biz and branding or social media is your nemesis. They're all about Mompreneurs, and as such, made the program on-demand so you can do it when the kids are occupied or napping! Define + Design

This happens at least once every day. Note to self: the answer is never free time. #entrepreneurlife @entrepreneurlifeontario

I so love this

Video Clips: Singers of Mixology, K-W Mixed A Cappella Chorus Video Editing, Production: Entourage Media + Marketing

Do you know that amazing feeling you get when you've found exactly what you were put on this earth to do??? You know, that rush of adrenaline that keeps you walking around with a stupid grin on your face all damned day?! THAT is exactly how I feel about Shape Shifting Sessions.... https://bit.ly/ShapeShiftMonth My favourite days are the ones that kick off with an SS session over Zoom, with coffee in one of my fav mugs, some great conversation, some teachables, brainstorming, counting wins and results from the week before, random Dirty Dancing duets (you know who you are), laughs, and marketing math. I get to do all the things I know best and love most with the kind of people I love to work with. I mean, does it get any better than this?!! #entrepreneurlife #shapeshiftsessions @entrepreneurlifeontario

Takeaways from today's Entrepreneur Interview with Raeesa (and baby Alayna!) of RRBabyCo. -> Its okay to love your baby and not love being a mom sometimes -> Its okay to formula feed when all else fails -> Even Doctors over-stress about every little thing during pregnancy and the first year -> Support systems are the key to survival as is protein and caffeine... -> Pacifiers are the best thing in the world -> RRBabyCo offers post-partum gift boxes that are filled with essentials every mom needs in hospital after having her baby, many of which you don't know you need until it's too late -> RRBabyCo collaborated with a team of Moms to design Sleep Training Systems that works for everyone #entrepreneurlife EntrepreneurLife #kwawesome #wrawesome See more

TAKEAWAYS from this episode: - Know that life requires either inspiration or desperation. - Jenn is the only entrepreneur on earth who didn't really know much about Tony Robbins until today. - Virtual events outperform live events 2 to 1 if you can create the 'live' experience. Tony's event had 33,000 in attendance. - The path to success is to take massive, determined action.... - A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided. - The past does not equal the future. - Christine Dainard is a sunshine and her energy is infectious. This is also her key to success. - There are beautiful vineyards in Norfolk County. With views of the lake. Who knew?? And Buzz Tour Co. will take you there... HOMEWORK from this episode: - Start each day or task at 'Peak State'. ie. Dance in your kitchen or office for 30 seconds before getting started. Get your blood pumping and your mind activated. This is particularly useful if said task is one you don't look forward to. - Listen to yourself first. And your people second. If your people are naysayers, forgive them and move on to those who are cheering you on. Even if that only includes you. - Check out the local The Balance and Bliss Podcast hosted by Kim and Andrea. This is the second time their podcast has been recommended during an Entrepreneur Interview, so it's now officially homework. - Find your profit line and happy place in business at each Covid Phase, so that you can scale up or down as needed, no matter what restrictions are in place on any given week.

Takeaways from todays Entrepreneur Interview with Raeesa (and baby Alayna!) of RRBabyCo. -> Its okay to love your baby and not love being a mom sometimes -> Its okay to formula feed when all else fails -> Even Doctors over-stress about every little thing during pregnancy and the first year -> Support systems are the key to survival as is protein and caffeine... -> Pacifiers are the best thing in the world -> RRBabyCo offers post-partum gift boxes that are filled with essentials every mom needs in hospital after having her baby, many of which you dont know you need until its too late -> RRBabyCo collaborated with a team of Moms to design Sleep Training Systems that works for everyone #entrepreneurlife EntrepreneurLife #kwawesome #wrawesome See more

Happening in a half hour!

Interviewing Katie Kahvo, Mompreneur & Creator of RISE on How to Think Big, No Matter What Life is Serving Up

I was was interviewed for a podcast about a month ago. We talked marketing, FB vs IG vs TikTik and what shape shifting days can do for your business . :) https://m.soundcloud.com/so/shine-with-son-episode-with-jen #entrepreneurlife #tiktokforbusiness #instaforbusiness #facebookads

Come watch/comment/learn as we find out how Sheryl Plouffe, Video Marketing Strategist, used video marketing to go from corporate broadcasting job to writing her own paycheque, earning money from YouTube and teaching others to do the same. Wins, Fails and everything in between.

All the tabs. Always. #entrepreneurlife

Learning is probably the best word to sum up life at Entourage during the Covid19 self isolation. When you dont know what to do, you teach yourself. These weeks have been filled with online courses, sales training, new marketing training, skill building, app testing, ad testing, sales funnel testing, project planning, test marketing, network building, list building... I can't wait to use and share all of this! #noonecanstopyou #entrepreneurlife #neverstoplearning

We wanted to shine a spotlight on an amazing group we did a website for about a month ago. These incredible singers, based in #WRawesome, went from brand new K-W singing group to top scoring Mixed Chorus (MBHA) in Canada to being invited to compete at nationals, all in a year and a half. If you haven't caught one of their shows, you need to! #musicmakesitbetter <3 www.mixologyacappella.com

If you own or manage a business, what are the biggest challenges your industry is facing today?

One of our fav things: multi-touch marketing days!! Those days when you've scheduled + sent quality content to the mailing list while boosting inspiring or helpful posts via FB & Insta and reaching connections with events on LI. Then 'meeting' and answering questions via live chat from the resulting visitors on the target website. #yepwearegeeks #welovemarketing #talktoyourclients #makeconnections #anyonecandothis #askushow #sethgodinfans

One of our fav things: multi-touch marketing days!! Those days when youve scheduled + sent quality content to the mailing list while boosting inspiring or helpful posts via FB & Insta and reaching connections with events on LI. Then meeting and answering questions via live chat from the resulting visitors on the target website. #yepwearegeeks #welovemarketing #talktoyourclients #makeconnections #anyonecandothis #askushow #sethgodinfans

#20dollartuesday

#Repost @entrepreneurlifeexpo ... There are a million ways to be a part of the Waterloo Region #EntrepreneurLife show! ie. exhibit biz services/products, do a #BossTalk, sponsor items for the silent auction, contribute swag, attend, learn, collaborate, brainstorm, shop. Your best new clients, contacts and business ideas start at the #EntrepreneurLife show... entrepreneurlife.ca

Oooor, just work for yourself and always spend time with your dog. #winwin #entrepreneurlife #dogsmakeitbetter

Entrepreneurs are our people. Come play/plan/dream/make/build with us. Your best business ideas yet start March 1, 2020 at The Inn of Waterloo. #entrepreneurlife #createwhatyouwishexisted #marketing #innovation #thoughtleaders #bosses #makers #dreamers #doers

#entrepreneurlife EntrepreneurLife

Maaaaybe ;) #webdesign #entrepreneurlife #lifehacks #justsayin

Happy Monday! Make it count :)

Entrepreneurs are my people. Come play/plan/dream/make/build with us. #thoughtleaders #bosses #makers #dreamers #doers

Its webinar and workshop making day at Entourage. Coffee most definitely required. #entrepreneurlife #entrepreneurlifekw

#lifehacks #createyourfuture #entrepreneurlife

I actually hate business cards... Id rather connect right away with someone by email, text, FB, IG (or, well, anything else on earth) than have my biz cards lost in the desk drawer of someone I really want to collaborate with. BUT, I also realize that a it feels like you have to have them - particularly at networking events and expos. Meh. Sooooo I spent like 10 minutes and $25 and begrudgingly ordered some cards from Vistaprint (I wouldnt spend a lot on anything from VP d...ue to quality). They just came in and theyre not too bad, surprisingly, but theyre still not as pro as having a local printer do them. A little foil helped me like them a bit more... Still, if I do more in future, Ill spend more and go back to @moo which makes AHmazing cards, or use someone local like @westmountsigns who have done lots of cards for me in the past. My questions: - Do you think biz cards are a tool of the trade or too old school? - Do you give & take business cards a lot? Or do you connect on social while youre in front of the person? - Do you think cards are a biz necessity? - Are you like me and can go months without ever using them?

It's webinar and workshop making day at Entourage. Coffee most definitely required. #entrepreneurlife #entrepreneurlifekw

I actually hate business cards... I'd rather connect right away with someone by email, text, FB, IG (or, well, anything else on earth) than have my biz cards lost in the desk drawer of someone I really want to collaborate with. BUT, I also realize that a it feels like you have to have them - particularly at networking events and expos. Meh. Sooooo I spent like 10 minutes and $25 and begrudgingly ordered some cards from Vistaprint (I wouldn't spend a lot on anything from VP d...ue to quality). They just came in and they're not too bad, surprisingly, but they're still not as pro as having a local printer do them. A little foil helped me like them a bit more... Still, if I do more in future, I'll spend more and go back to @moo which makes AHmazing cards, or use someone local like @westmountsigns who have done lots of cards for me in the past. My questions: - Do you think biz cards are a tool of the trade or too old school? - Do you give & take business cards a lot? Or do you connect on social while you're in front of the person? - Do you think cards are a biz necessity? - Are you like me and can go months without ever using them?

#got #gameofthrones

When your boss just gets you. #dogsarelife #bethisboss

Always diversify. Except on Easter. Lol

Am I the only one that loves the days when youre so busy working toward a business idea that you cant sleep?! #workingthedream

Safe travels this Easter long weekend! #happyeaster

100%. This is what anxiety feels like. Quieting the committee of assholes in your head should be classified as a superpower. @melrobbinslive gets it. Repost via @melrobbinslive Hang on, let me overthink myself into something that hasnt happened...

Thursday morning vibes #coffeeislife #entrepreneurlife . . . .... . #smallbusinessowners #entrepreneurlife #lifehacks #supportlocal #entrepreneur #entrepreneurship #business #motivation #success #entrepreneurs #businessowner #hustle #startup #inspiration #marketing #entrepreneurlifestyle #money #entrepreneurmindsetquotes #goals #businesswoman #businessman #mindset #lifestyle #grind #smallbusiness #entrepreneurquotes #love See more

Am I the only one that loves the days when you're so busy working toward a business idea that you can't sleep?! #workingthedream

Its been a while since Ive crafted a seminar or workshop. Not gonna lie, tomorrows Social Media presentation at Biz Coaching Growth Club is going to be awesome! The hardest part was narrowing it down to just 20 minutes... Bah! #ruthlessediting #somanyideas #ideasharing #socialmediatips #alwayslearning

100%. This is what anxiety feels like. Quieting the 'committee of assholes' in your head should be classified as a superpower. @melrobbinslive gets it. Repost via @melrobbinslive Hang on, let me overthink myself into something that hasnt happened...

Happy Parallelogram Season ;) #Repost @buttercupdesigninc For reals.

It's been a while since I've crafted a seminar or workshop. Not gonna lie, tomorrow's Social Media presentation at Biz Coaching Growth Club is going to be awesome! The hardest part was narrowing it down to just 20 minutes... Bah! #ruthlessediting #somanyideas #ideasharing #socialmediatips #alwayslearning