Flow Office Wisdom

Get comfy and connected! While we are still physically distancing, we can still be creating community and connection from afar. Let's chat! Leave a comment down below with your name, your organization, a bit about what you do. Then stick around and get to know each other!

"[B Corp certification] is a great way to hold yourself accountable as a company." April Burrows, Founding Partner of Flow Office Wisdom

Reminder: Everyone is not your target market! Get very clear on who you want to be talking to and what they want to be hearing about your business. Don't know where to start? ... Think about some of your very best customers / clients. What are they looking for and why you such a great match for each other? Talk to those people! And if you need some support identifying your target market and how to reach them. your #floworkers are here to help. Send us a DM! See more

Hey business leaders! We love being apart of this community of business leaders and change-makers and want to get to know you all a little better. In the comments, let us know: ... What do you do? Why is what you do differently than your competitors? Then stick around to get to know some other cool people! We'll go first See more

Does it ever feel like you’re the only one who really gets what you are offering in your business? The thing that makes you different than others in your industry? That is something that we hear a lot from business owers, and guess what... Creating clear brands and messaging is kinda our jam. To help start you in the right direction, we wrote a blog about what it takes to really hone in on your brand's messaging and let the rest of the world know just why you are so great! Check it out! http://bit.ly/FlowOfficeWisdomBlog See more

Repeat after me: I am rich with opportunities to achieve my goals.

What inspires you? We want to know what or who gets you motivated. Whether it's an inspirational quote, person, or awesome business Comment it below!

We are really into celebrating the small stuff and wanted to share something with you from this past week. Our #floworkers started a Walking Club! It all happens over Slack and has been keeping us inspired and motivated to get our WFH bodies moving. Plus, it's resulted in a channel full of spectacular sunset pictures like this one taken by Emily, whose walks have (enviably!) been along beaches in PEI. What small celebrations have you had this week? ... Shoutout to @loyobofit and @studiomethodguelph who have also been motivating us to get moving! See more

Check out this cool Google Chrome extension! It suggests local small business alternatives to items on Amazon. Repost from @goodgoodgoodco on Instagram: A new browser extension is hoping to help make online shopping LOCALLY as easy and convenient as shopping on Amazon.... It's called Sook, and it's available in 20 cities in the U.S. and just launched in Canada. Consumers can use the extension in Chrome to select one of the 12 categories like dresses & jumpsuits, kids clothes & toys, and home & garden and it will display items at local shops by price or distance. Or, if you're shopping on a larger retailer's website (like Amazon, Nordstrom, Macy’s, Zara, and more) the extension will automatically display similar alternatives nearby at local shops. The way that online shopping has been developed, it’s made for large corporate retail, not small, local businesses, Sook founder Jonathan Sandals told Toronto Now. It wasn’t made to make it easy to buy a jacket five miles away, it was made to make it easy to buy a bottom-of-the-barrel jacket in a warehouse on the other side of the world. Sandals got approval from Google back in August, and got started launching it. Technology, for good: shopping and supporting small businesses! See more

It's friday! Closing out this work week means you get to have a fresh start next week. Have a great weekend.

Go do that thing! Future you is grateful.

Do you have a brand you are loyal to because of their "Why"? Our Chief Buzz Builder, Crystal Wilson, who could buy leggings anywhere, only buys from Aerie solely because of their commitment to diversity in their modelling and advertising. And also because they are smooth like butter.

Can you relate? Maybe it is time to call on some administrative support. Send us a DM! Very relatable post by @lucy_hunt on Twitter.

There is really nothing like new beginnings. We created this 90-day habit tracker to help you build new habits, or replace old ones. Click through to download the "Build 'em or Break 'em: 90 Day Habit Tracker" document and get started! http://bit.ly/Flow_HabitTracker Plus, you can either print it out or fill it out on your computer. P.S. If you'd like to receive resources like this directly to your inbox each week, sign up for our newsletter! http://bit.ly/Flow_Newsletter

Here's to new beginnings! This year we are looking forward to continuing to support our clients, working with new business leaders to achieve their goals, offering resources to not-for-profits and growing businesses in new ways, growing our team, the possibility of hugging our friends and family. What are you looking forward to this year?