Goodbuzz

Post-cookie: Google says identifiers will be allowed (but only for publishers).

A popular idea still used today has its origins in the 1940s. It is the Unique Selling Proposition (USP). The simple idea behind a USP is to highlight a benefit of a product which competitors did not have. This benefit would then be hammered home again and again.

Some inspired work by Ogilvy (Hong Kong) for LEGO.

Yes. Not sure but it just works.

Six cultural shifts marketers must consider in 2021.

The COVID-19 pandemic prompted older generations to adopt many digital tools and services, from online shopping, to banking and virtual doctor’s appointments. These new habits present marketers with numerous opportunities, but only if they look beyond outdated assumptions regarding these shoppers.

It is not enough for marketers to make viewers feel good about a brand. Instead, they must create content that excites, inspires and delights essentially, content that triggers activating emotions.

Oh RocoMamas, how could you approve this ad? This should keep us from eating your burgers for a while!? #secretsauce

Freeland Foundation Ad by Ogilvy (Thailand) aptly demonstrates that if you kill one you kill them all. Proving yet again that a picture is worth one thousand words. https://www.freeland.org/