Greenhouse Creative
Shannon Ridge Drive V4T 2T6 West Kelowna, BC, Canada

THE BAD NEWS: If your brand message is confusing, you are losing. THE GOOD NEWS: Using a story-based approach, it's easier than you think to create a clear, effective message. Website copy, elevator pitch, social & email content... MADE EASIER! . Join us for a FREE webinar TOMORROW! PLOT TWIST - Use Story-Based Marketing to Grow Your Business Apr. 13, 2:00 p.m. 2:30 p.m. PDT... 30 Strategic Minutes over Zoom . https://www.greenhousecreative.ca/freewebinars . : Deeper Image Photography #storybrand #brandmessaging #clarifyyourmessage . #storybrand #brandguide #certifiedbrandguide #writerforhire #storytelling #graphicdesign #brochurerescue #creative #kelowna #greenhousecreative #content #communication #graphicdesign #supportlocal #westkelowna #smallbiz #creativeagency See more

Welp. Here we are in April. (Like aggressively into April!) As you look back on Q1, how do you feel? What are you celebrating? What did you learn? I really want to know! . And, as you look at Q2... What are your goals? What are you excited about? What's freaking-you-the-freak-out? I'd love to be in your corner - and, if I may speak for our entire little community of business buddies, we're all here for one another and cheering our self-employed tribe towards a successful quar...ter! Thanks for being a part of it. How can we help one another? . #entrepreneurs #localbusiness #kelowna #westkelowna , #leadership #businesschallenges #businessleadership #smallbusiness #shoplocal #kelowna #westkelowna See more

Was "Get my marketing sh*t together" on your list for Q1... and it's still there staring at you in Q2? Give yourself the gift of a hot zoom date with me and fellow entrepreneurs/small business leaders. I'll cover the 7 aspects of story that create a clear marketing message. I PROMISE you'll learn something important. PLUS I'll be giving away 2 awesome books! Tuesday, April 13th, 2pm PST by Zoom (30 mins) https://www.greenhousecreative.ca/freewebinars See you there! .... #storybrand #brandmessaging #clarifyyourmessage . #storybrand #brandguide #certifiedbrandguide #writerforhire #storytelling #graphicdesign #brochurerescue #creative #kelowna #greenhousecreative #content #communication #graphicdesign #supportlocal #westkelowna #smallbiz #creativeagency See more

Finally, in thinking like a customer, we need to look at the consequences of choosing to work with you - or not. . We want to be heavy on success language and imagery in our marketing. Keep painting a picture of life on the other side of our product/service. Our imaginary OGMAC dinner delivery might talk about savouring connection around a delicious meal. It would paint a picture of time slowing down for an hour. We would be able to imagine a seven-year-old happily telling ...a story about the school day and parents who have the time and focus to be great listeners. . The failure: another hectic night, more missed connection, a dinner hour that left everyone unsatisfied on more than one level. . We talk about both success and failure because we need to remind the customer that something is at stake. There will be a gain or a loss based on their choice to accept or reject our offer. Use lots of success, with a peppering of caution against failure. Do you know what those two options look like for your customers? Think it through and weave it into your marketing. . It’s been sweet thinking like a customer with you! If you’re struggling to find a clear and concise way to share your brand message, I’d love to help. . I want to know about your business, understand what your goals are, and the problems that are in your way. If creating a clear brand message has been on your list for far too long, let’s get that monkey off your back. I’d love to guide you in creating a brand message that makes all of your marketing efforts easier. (See what I did there?) Book a free 30-minute session http://ow.ly/mgfF50EbH3z . Thanks for THINKING LIKE A CUSTOMER with me! Be brave and comment below if this series prompted anything new for you! . #Brandmessaging #thinklikeacustomer #greenhousecreative . #storybrandguide #kelownamarketing #branding #creativeagency #businessmessaging #socialmediasupport #getshitdone #gsd #shoplocal #supportlocal #kelowna #westkelowna #westkelownabusiness

When it comes to THINKING LIKE A CUSTOMER, this one is simple. 1) Know your primary Call To Action (What you want the customer to do.) Make it clear and direct - something that can be accepted or rejected. - Buy Now - Order Today... - Book Your Consultation - Shop Now OGMAC would have a nice big "ORDER DINNER" button in the top right corner of their website and repeated throughout. Do you have a nice, big CTA button on your website in the top right-hand corner? (Without a bunch of other menus/options/other buttons crapping up that prime real estate?) If you don't, stop what you're doing and go add one. Told ya. SImple. . #thinklikeacustomer #greenhousecreative #storybrandguide

Thinking like a customer is the new black. So far in this little series, we’ve: 1. Created a clear picture of our ideal customer 2. Identified what they really (really) want 3. Figured out what problem is getting in their way and how you solve it... Now we need to think like a customer and ask, why should I trust you to solve my problem? What are we looking for in a helper? - Someone who understands us - Someone who has the skills/experience/wisdom to lead us to the other side. We’re looking for a guide. Our imaginary Ooey Gooey Mac & Cheese knows what it’s like for busy families trying to scrape together 45 minutes of peace. They also happen to have the perfect recipe for a meal everyone will love. Isn’t that exactly who we want in our corner at 5:15 on a Monday night? Yes, please. A couple of questions for you: Are you expressing empathy in your messaging? Are you letting your audience know (without overdoing it) that you are an expert in solving this particular problem? It can be a tricky balance because your message should be focused on your customer and not on you, but there is a place for establishing authority to build trust. If you’re coming across as a hero, you’ve tipped too far. Your customer is always the hero. As for you, always be the guide. . #thinklikeacustomer #certifiedstorybrandguide #greenhousecreative #betheguide

Hey there! Are you THINKING LIKE A CUSTOMER yet? Now that you’ve identified WHO your ideal customer is and what they WANT, it’s time to talk about the most important consideration: What is our customer’s problem? Something is getting in the way of the thing they want - what is it?... Your product or service is the solution to that problem. Back to Ooey-Gooey for a minute (and yes, I’m still craving some gourmet Mac!) What I want is to enjoy that family dinner hour, but a few problems are getting in the way: Lack of time is a big one. Feeling overwhelmed by responsibilities is another. Add in a bit of pressure to give my family the dining experience we all deserve (complete with organic steamed broccoli, house-made au jus, and your choice of side.) Throw in a fussy eater, and you’ve got a nice mix of problems to keep you from a quality family dinner. So how do you pick one to focus on? Guess what - we, customers, buy solutions to the internal or feeling problems. So the f-word in this scenario might be: overwhelm, failure, frustration. The solution that the OG Mac (whoops, I just named my Macaroni & Cheese Co.) provides might be EASE, or PEACE or SIMPLICITY you get the idea. Determining your client’s problem and how you solve it is the 1-2 punch of marketing. Once you’ve figured it out, don’t stop talking about it. Incorporate problem/solution into all of your marketing. (Excuse me while I see if OGMAC.COM is available) . #thinklikeacustomer #certifiedstorybrandguide #greenhousecreative #passthemacandcheese

Got your pencil in a knot? I feel you - and help is on the way! Join my free webinar TOMORROW! We'll talk through creating a clear message that you can use over and over across all of your marketing efforts. Don't be shy - I'd love to see you there! . https://www.greenhousecreative.ca/freewebinars... . #storybrand #brandguide #certifiedbrandguide #writerforhire #storytelling #graphicdesign See more

Are you clear? Will you be heard? . Getting clear can be easier than you think. Message me anytime - I've got some resources to put in your hands.... . #clearcommuniation #storybrand #greenhousecreative See more

GUYS! GUYS! . No business owner should have to wonder if their marketing is working for or against them. If knowing what to say is an overwhelming challenge - WELL! Do I have a webinar for YOU! . I have 25 minutes of amazing content to share with you and I PROMISE you'll walk away with something valuable and actionable.... . It's free. I'm fun. Come hang out on Zoom this Thursday! . https://www.greenhousecreative.ca/freewebinars . #storybrand #brandmessaging #clarifyyourmessage . : StoryCatcher Photography See more

Really. Get your brand message clear and the rest will fall into place. I can show you how. Don't be shy! Message me :-) I'm a sweetheart... . #storybrand #brandguide #certifiedbrandguide #writerforhire #storytelling #graphicdesign . . . #brochurerescue #creative #kelowna #greenhousecreative #content #communication #graphicdesign #supportlocal #westkelowna #smallbiz #creativeagency See more

How I bet on myself, and on my clients. . All I wanted to do was help small businesses grow. When I started Greenhouse four years ago I cast a wide and shallow net of creative service. I built a nice little agency and came alongside a lot of amazing people. It was working very well. People would come to me for a logo or a website and they got a great solution to their problem. . The problem was, what they thought was the problem wasn't the problem.... . I read a book by Donald Miller, called "Building a StoryBrand." Don talks about how the power of story transforms the effectiveness of marketing. StoryBrand is a writing technique with endless practical applications. It's an effective tool to save time, money, and sanity. I gulped down the kool-aid and did my best to integrate StoryBrand principles into my writing for clients. Everyone was benefiting, but I felt drawn to go deeper. . Fast forward to December 2020. Fully convinced that clear messaging is the key to successful, practical marketing, I went all in. I invest and studied to become a Certified StoryBrand Guide. It's already the best business decision I've ever made. . Using storytelling elements, we'll craft your message so that it is EASY for clients to understand how your business makes their lives better. When their life is better, so is yours. . A thousand thank yous to the people around me who have cheered me through the process. . #betonyourself #betheguide #storybrand See more