Insightrix
536 2nd Avenue North S7K 2C5 Saskatoon, SK, Canada

Do you know if your competitors outperform you? Accessing web data can be leveraged in a way that diversifies your data but web data extraction using the traditional Google Search can require a great deal of time and effort given the size of the web jungle out there. https://bit.ly/2OpsSER

We developed interactive portals to present customer experience (CX) research results in a convenient, attractive and centralized repository for our clients to explore and access research findings. https://bit.ly/39QiyOx

On Episode 23 of Stories of Market Research, we talked with Bill Thorn, the Director of Marketing and Public Relations for the Regina Humane Society, about the importance of market research in the non-profit sector. You can listen anywhere you access podcasts, or listen to every episode ad-free on our episode archive. https://bit.ly/3oFcQ6e

You already know how practical and effective an omnibus survey is, but did you know you could maximize the research experience to get the best results? https://bit.ly/3a4S6k4

Social media can spur civic participation learn where your residents are spending their time, what platforms are most popular, and which forms of digital advertising have more trust vs influence, plus so much more. https://bit.ly/3cXtsUn

What is research science? Research science is when you combine market research and data science to dig for deeper insights and a better understanding of marketing issues. Find out how Insightrix is using research science to find more actionable insights for our clients. https://bit.ly/2UCktxu

Video research tools like Video Insights allow for a deeper and more engaging qualitative experience for both participants and researchers, and allows for virtual research opportunities. Visit the Insightrix COVID-19 Research Resource Centre and access your own copy of Adjusting to the New Normal an ethnographic study we recently completed to understand how Saskatchewan residents are coping during the pandemic. https://bit.ly/3ezmmEF

Insightrix Research regularly provides insights to our clients about how people in the province are coping with the COVID-19 pandemic. The Insightrix Saskatchewan COVID-19 Barometer is published every week and is released each Friday to subscribers. Learn more >> https://bit.ly/3lSDOa1

Online communities are an amazing research tool for to discover insights over a period of time. Find out how SGI used an Insightrix Community to bring themselves closer to their employees and their customers. https://bit.ly/2I11iKZ

I’ve been trending lots of stuff over the years for a bunch of different clients and applications. The biggest thing I’ve noticed here is trended data often doesn’t move very much; it does sort of slowly move up or slowly move down unless there’s a significant event that can be explained. But this is one where the results are very dynamic and things are changing quite a great amount from week to week. - Lang McGilp, Insightrix Research Director SoMR - Episode 20 COVID-19 Research Listen anywhere you get your podcasts, or listen to every episode ad-free on our episode archive - https://bit.ly/35CW1SV

Testing advertising creative shouldn’t be done in a vacuum. Find out some of the benefits you will see from multi-channel ad testing. https://bit.ly/2JC6rKl

Advertising testing can be fast and inexpensive. Find out how Affinity Credit Union used Insightrix AdCheck to develop more emotionally engaging advertising creative. https://bit.ly/3kZpjR6

Three ways to optimize your next qualitative research project Read more: https://bit.ly/3kGl7EM

Charitable organizations and non-profits need market research intelligence just like any other organization. Learn more about how market research can be used for advocacy. https://bit.ly/36PWHUK