Jackpine Dynamic Branding
299 Somerset St. W. K2P2L3 Ottawa, ON, Canada

Our partners, Future Cities Canada, host an annual summit to engage city-builders from Canada & the world around open smart cities & placemaking. This year's event looks a little different (what doesn’t?) Here are a few sessions we’re looking forward to. Written by Jackpine Dynamic Branding's Creative Director, Emma Cochrane.... https://jackpine.substack.com/p/unexpectedsolutions

For several years, and many reasons, the once iconic Somerset House has stood still at the corner of Bank and Somerset Streets in downtown Ottawa. We recently did a quick re-think of this site with three priorities in mind: -Create a cultural hub that reflects that creative character of Centretown ... -Design to fill a need - What do we leave Centretown for? -Combine different programs that will bring life to the building throughout the course of the day This imagined scenario is pretty heavy on consumer oriented activities - but, there is a tilt toward smaller footprints on the ground floor retail to accommodate smaller, local businesses who may not be able to lease large, sprawling spaces. With that in mind, what community, public oriented spaces could you imagine as part of this program in a way that would still make sense financially for the owner of the property? Would be very curious to hear your perspectives and ideas.

Canada's Federal Government is making a $3.5bn fund available for facility retrofits and outdoor activities in response to COVID19. For companies thinking about how they can adapt existing assets to create bike lanes, or nature trails, we thought we’d provide an imagined approach for CN Rail. CN focuses on values like safety and sustainability. They also have several assets like old stations and de-commissioned rail lines that could be re-imagined, re-purposed and re-activat...ed for communities to get people outside. #covid19 #greenrecovery #sustainability #climatechange #greenbusiness #sustainableinnovation #environment #longtermgoals #development #design #recovery #infrastructure #adaptation

Communities and developers of hard assets need to be thinking now in a broad manner about their priorities. Which projects will increase resiliency in the face of future disasters, climate change, and advance your long term goals? How can you rebuild sustainably? How can you demonstrate being shovel ready? We outline the principles being laid out for a green recovery and a framework for building a narrative around your planned projects.

How can we collaborate to build a better city? Check out our exploration of demand side development v supply side development. We also explore some approaches for bringing municipalities, builders and communities together. Let us know what you think!

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