The Joe Rich Project

May the 4th be with you

In honour of #nationalsuperheroday check out what our friends at Turtle Bay IT Services are up to. They have their 3D printer running non-stop producing super hero ear guards for Frontline workers. Best part... They are giving them away! Way to go Johnny and Craig. Awesome idea to support our Frontline super heros #weareallinthistogether

This is a good one. The 10 (err...I mean 24) Commandments of Modern Marketing.

Isn't that the truth! Open rates are a challenge. Especially now with more companies loading up our inboxes in an effort to drum up scarce business. We have been assisting with email marketing for over a decade now and from our experience, offering value to you readers is more important than ever. Ask yourself these questions: How can you help solve a problem your reader might have?... What things can your product or service do that maybe they didn't know about? Tell us an interesting story about your company's origin. Show me that you are the go to leader in the given field. Human interest stories - we love hearing about the people who make your business what it is! Can you create demand for your campaigns? Exclusive content, subscriber only specials, first look messages. Be real, be human and be quick about it! Give us a tease and let me link off to a blog post for more info. Things to avoid: Sales culture - if you are always talking sales and discounts people start to ignore them and they expect that you always have a sales on. ALWAYS sell on value and demand. Tricky Subject Lines - fool me once... these are bait and switch and they will kill your credibility as fast as a click of a mouse. Create a schedule and send emails on a regular basis. Our most success has been with sending 2 emails per month at the most. One per month at the least. Of course, you can send more but you MUST have items of value to talk about otherwise your readers will stop listening and the value of your list goes down the tubes. Need help with your campaigns? Give us a call and we'd love to chat.

Necessity breeds ingenuity. We love this idea. The people at Red Paddle Co have introduced a Virtual Shopping experience. Book a time and one of their pros will call you back using your choice of technology - Facetime, WhatsApp, Zoom or the good ol telephone. And that isn't all, they are also directing their online sales to the closest local retailer of your choosing. We have been saying for a LONG time that the old retail model is dead but that businesses need to inject the human element. Not just rely on having a fancy website. Nice work Red Paddle Co https://redpaddleco.com/en-us/personal-shopper/

This is exciting news for our friends at Europro Autohaus and Valleypro Autohouse! We first met Kevin when he was operating out of his garage at his house. We all had VW's at the time as daily drivers as well as a project 83 GTI. Then Kevin opened EuroPro specializing in European cars and a few years later he opened ValleyPro for Asian and Domestic vehicles. Not only are we clients of both shops but we have helped with their digital strategy along the way. Now we are jumping in to build a new website platform for the new shop, helping out with social media and managing their email campaigns. Congrats to Kevin and the team! We are stoked to be a part of this journey.

It's been 15 years already?...it's only been 15 years?!

A little Friday inspiration from our friends at Alaska Fly Out. They offer trips and expert advice on booking the ultimate Alaska Fly Out fishing experience. We partnered with them to build a new directory site. Check it out, get in touch, pack your fishing gear! #tripofalifetime https://www.alaskaflyout.com/

It has been a wild and wonderful Summer and now we are deep into September. This time of year always feels like "Business New Years" Everyone is back fresh from holidays ready and motivated to get campaigns going into 4th quarter. We have a tonne of projects on the go, being started and coming to fruition. Some days it is hard to know where to start but one thing is for sure, action leads to results. All the best and Happy Business New Years! Hahaha #joerichproject

Happy Canada Day! Although much of our work is in front of a screen we are inspired and motivated by the outdoors of the beautiful country of ours. Stoked to be out enjoying it. #ohcanada #happycanadaday

6,643,849 views on Google Maps!...and counting. Between the three of us here at thejrp we have accumulated 6.6M views on photos we have submitted on Google Maps. To add to that, our personal reviews of local businesses has topped 128,000! We can't stress enough how vital this is to doing business in today's economy. It is free, it is powerful, it is consumer driven and it is where online eyeballs are. Think back... how often do you make a purchase decision based on seeing a G...oogle photo that describes the place perfectly? Or read the reviews of a restaurant before even looking at the website or menu? This is the way of the World now. We pre-shop. We make decisions without even talking to the people in the business. Even if someone recommends a business, you are likely going to check them out on Google first. So what do you do as a business owner? Well, here are a few simple steps: Let you customers know to review you on Google. Send them a link in a thank you email. Post a sign on your Exit door that direct people to review. Put signs around your establishment that say Post a pic WIN a ______ We draw monthly from all new reviews! Don't make them feel compelled to leave 5 star (although that is what we want!) Authenticity wins every time. Respond personally to every review. Sign off with your name (ie: Todd Store Manager) Do not use the Google automatic reply. Gratitude goes a long way when it is authentic. Post a feature photo each week or month on your social channels. Pick one from the photos submitted to Google and post it on Facebook and Instagram. Give a shout out to the person who posted it on Google. Feature their review as well. Then add a CTA (call to action) that let's social followers know that they can review on Google. Check the views on your customer submitted photos. Find their info in your database and send them a gift thanking them. Seriously, this will blow their minds. Do it randomly but do it often. By what if I get a bad review? No problem, this is the perfect place to thank the person for making you aware of the situation and to take them offline. Do not debate in the public forum of Google reviews. Show future review readers that you are a rational person to deal with. Hey, we all know mistakes happen. It is how you deal with them that makes the difference. More about dealing with negative feedback in another post! Again, we can't stress enough how powerful this free tool is from Google. Set up your business page. Verify it and start nurturing it with the tips above. Need more help or advice? Give us a call and we will show you how we can help you out. https://thejrp.ca/

Happy Father's Day!

Always fun to get pics of our work in action! Here is a shot of a brand we did for a development project. We also designed the park signage - and all the signage for that matter!