MKTG 6226, Fall 2012

Thanks so much to ALL of you for a fantastic semester. It was really a pleasure!

Okay, folks... Mark Jordan WILL be coming tonight! Looking forward to seeing your presentations.

I love when social media rewards companies that do well by their customers.

Watch it. You'll thank me.

It's a hoax, y'all. (maybe it's time for a discussion of how hoaxes can go viral too?)

Via Lifehacker (a website you should read daily if you're interested in social media among other things), here's a really neat-looking app.

Looks like Rob Ford has been turfed out of office. I find this interesting not because of the politics (because they're not relevant to the class), but rather because of how I - and most everyone I know - heard about it. My Facebook feed is currently about 80% Ford. How about yours?

Not social media-related, but worrisome: it looks like there have been several attacks on York U campus this week. Please keep safe, everyone, especially since our class lets out so late: walk in groups, and use the Campus Walk service if you're worried.

You know how I've been doing a little "tools of the trade" rundown in each of the last few classes? Here's a great, comprehensive one from one of the big industry e-papers.

Hey folks... remember the fantastic Casie Stewart, who came to talk to us about virality? She's got a spread in Marketing Magazine this month!

We'll talk about some of these issues in about 40 minutes in class.

In preparation for today's class that includes mobile, gamification and virtual worlds: an interesting article on microtransactions in Guild Wars 2, a popular MMO (massively multiplayer online) game. We'll be discussing ancillary economies of virtual worlds among many other things.

Back to metrics - it really is incredibly difficult, at least at this point, to calculate real ROI on social media.

Some interesting turnabout-is-fair-play from Guy Kawasaki.