Lori Grover Freelance Copywriter

It's amazing how one word can paint a picture in your mind. Who wouldn't love a snuggery? Possibly my favourite word right now. On a side note...has anyone made one of these handknit blankets?

The 3 C’s of Copywriting to help you craft amazing content!

I randomly yell out words when I find the perfect one I've been looking for. I sometimes take a bath in the middle of the day because that's where my best ideas happen. Do you have a weird work habit? Talk to yourself out loud? Always set your desk up a certain way? ... Come on...you know you wanna share it

I randomly yell out words when I find the perfect one I've been looking for. I sometimes take a bath in the middle of the day because that's where my best ideas happen. Do you have a weird work habit? Talk to yourself out loud? Always set your desk up a certain way? ... Come on...you know you wanna share it

Join us tomorrow at 3:00 for tea and a fun chat! https://www.facebook.com/events/671107976771217/

You have the opportunity to improve the lives of your clients. Show up and serve them the best way you know how. By being your amazing, genuine self!

Great design brings creativity and mechanics together. (Throwback to my floral career). The prettiest bouquets will fall apart if proper mechanics aren't in place. Instead of bridal bouquets, now I'm crafting website words, and the rule still applies. ... A creative, clever story falls flat without a solid knowledge of your audience, persuasive writing, and strategic copywriting. Because when it comes to your website, pretty words mean nothing if they don't sell. Is your website selling for you? If you're unsure about your messaging, I'm offering copy audits. Because we all want a killer online presence with words that sell! Shoot me a DM to chat copy. P.S. The softest pink peonies and ranunculus in this bouquet are my favourite! I loved using them for this shoot. Do you have a fav flower?

Don’t you love that lightbulb moment, when the perfect idea pops into your head? I love brainstorming, and it’s something I do often when coming up with headlines, tag lines, and content ideas. What works for you when you're looking for ideas?

The 3 Cs of Copywriting to help you craft amazing content!

Can you sum up in one sentence the main problem your business solves for your clients? If not....here are 3 formulas to get you started. 1) I help________________________ achieve/create/improve ___________________ so they can _____________________. ... eg. I help families looking for natural solutions discover the power of essential oils so they can cut harsh chemicals out of their lives. 2) The problem The solution The reward eg. Don't let your business get lost in the sea of noise. I help you create a killer online presence with copy and content that stands out, speaks up, and attracts your ideal clients. 3) I help (target market) solve (the problem) because (the why). eg. I help new parents learn gentle sleep training methods because you can't function on 4 hours of broken sleep! If you have a one-liner, I’d love to hear it. If you need help creating it, send me your questions or drop them below. See more

I randomly yell out words when I find the perfect one Ive been looking for. I sometimes take a bath in the middle of the day because thats where my best ideas happen. Do you have a weird work habit? Talk to yourself out loud? Always set your desk up a certain way? ... Come on...you know you wanna share it

People often need to hear about a product/service 5 or 6 times before they are comfortable enough to buy. Consistently showing up in the inboxes or your subscribers helps build familiarity and keeps you top of mind. Here are a few suggestions on what to talk about....

Have a wonderful Canada Day! Hope you are out enjoying the sunshine today!

Don’t you love that lightbulb moment, when the perfect idea pops into your head? I love brainstorming, and it’s something I do often when coming up with headlines, tag lines, and content ideas. What works for you when you're looking for ideas?

Join us tomorrow at 3:00 for tea and a fun chat! https://www.facebook.com/events/671107976771217/

When you don't know what to say, a little empathy goes a long way. A few statements that display empathy: 1) That must be so difficult for you. ... 2) I'm so sorry this is happening to you. 3) What do you need right now? 4) What I am hearing is _________. Am I correct? 5) I have your back. I am here for you. P.S. If you’re reading this, I have your back. I am here for you. See more

Great design brings creativity and mechanics together. (Throwback to my floral career). The prettiest bouquets will fall apart if proper mechanics arent in place. Instead of bridal bouquets, now Im crafting website words, and the rule still applies. ... A creative, clever story falls flat without a solid knowledge of your audience, persuasive writing, and strategic copywriting. Because when it comes to your website, pretty words mean nothing if they dont sell. Is your website selling for you? If youre unsure about your messaging, Im offering copy audits. Because we all want a killer online presence with words that sell! Shoot me a DM to chat copy. P.S. The softest pink peonies and ranunculus in this bouquet are my favourite! I loved using them for this shoot. Do you have a fav flower?

Today I am savoring life, being present and thankful for the small things. (At least, I’m trying....). I read an article last night that suggests ways to slow down, pause, and notice the beauty around you. To sum it up: 1) Build breaks into your day where you take a moment and slow down(a cup of coffee, a short walk). It gives you something to look forward to. ... 2) Pause throughout the day and notice the things around you that make you smile(that’s a pic of my coasters). 3) Minimize multi-tasking because savoring life requires your full attention! I shall do my best! Do you incorporate anything in your day that forces you to pause and look around?

This contest is now closed. Congratulations Heather Lowson!! Win a free blog post bundle! Want one less blog to write? I have teamed up with Clio & Fox to bring you this awesome giveaway. Words and images come together to create the whole package! One lucky winner will receive:... - A strategy session to choose a topic that resonates with your audience - 1 well researched, engaging blog post (500-600 words) - $75 in images from Clio & Fox Stock Photos - 2 captions and 1 email newsletter to help you promote your post To enter: Follow both Lori Grover Freelance Copywriter and Clio & Fox, and post your favourite quarantine snack in the comments (mine is peanut butter cups with the pieces inside). We will draw a winner from all entries on Monday June 1.

Dont you love that lightbulb moment, when the perfect idea pops into your head? I love brainstorming, and its something I do often when coming up with headlines, tag lines, and content ideas. What works for you when youre looking for ideas?

Can you sum up in one sentence the main problem your business solves for your clients? If not....here are 3 formulas to get you started. 1) I help________________________ achieve/create/improve ___________________ so they can _____________________. ... eg. I help families looking for natural solutions discover the power of essential oils so they can cut harsh chemicals out of their lives. 2) The problem The solution The reward eg. Dont let your business get lost in the sea of noise. I help you create a killer online presence with copy and content that stands out, speaks up, and attracts your ideal clients. 3) I help (target market) solve (the problem) because (the why). eg. I help new parents learn gentle sleep training methods because you cant function on 4 hours of broken sleep! If you have a one-liner, Id love to hear it. If you need help creating it, send me your questions or drop them below. See more

Today I am savoring life, being present and thankful for the small things. (At least, Im trying....). I read an article last night that suggests ways to slow down, pause, and notice the beauty around you. To sum it up: 1) Build breaks into your day where you take a moment and slow down(a cup of coffee, a short walk). It gives you something to look forward to. ... 2) Pause throughout the day and notice the things around you that make you smile(thats a pic of my coasters). 3) Minimize multi-tasking because savoring life requires your full attention! I shall do my best! Do you incorporate anything in your day that forces you to pause and look around?

When you don't know what to say, a little empathy goes a long way. A few statements that display empathy: 1) That must be so difficult for you. ... 2) I'm so sorry this is happening to you. 3) What do you need right now? 4) What I am hearing is _________. Am I correct? 5) I have your back. I am here for you. P.S. If you’re reading this, I have your back. I am here for you. See more

Do you use powerful words that evoke emotion and paint a picture? Online copy and content needs to be clear and concise. Make every word pack a punch! A few strong words for inspiration...

With the launch of new copywriting and content writing packages, I am offering a special price for the first 5 ladies of the BusiWomen Entrepreneur Community who reach out. (Tell me youre interested in the comments or send me a message). The package: Blog Post Makeover ... Send me a rough draft and I will edit, format, and add an on-brand image, captivating headline, and compelling call to action. Because no one loves searching for their own typos. The introductory price for this package is $29. The first 5 ladies from Busiwomen will receive a special price of $20! https://lgcreativecopy.com/content-writing-2/

When you dont know what to say, a little empathy goes a long way. A few statements that display empathy: 1) That must be so difficult for you. ... 2) Im so sorry this is happening to you. 3) What do you need right now? 4) What I am hearing is _________. Am I correct? 5) I have your back. I am here for you. P.S. If youre reading this, I have your back. I am here for you. See more

This contest is now closed. Congratulations Heather Lowson!! Win a free blog post bundle! Want one less blog to write? I have teamed up with Clio & Fox to bring you this awesome giveaway. Words and images come together to create the whole package! One lucky winner will receive:... - A strategy session to choose a topic that resonates with your audience - 1 well researched, engaging blog post (500-600 words) - $75 in images from Clio & Fox Stock Photos - 2 captions and 1 email newsletter to help you promote your post To enter: Follow both Lori Grover Freelance Copywriter and Clio & Fox, and post your favourite quarantine snack in the comments (mine is peanut butter cups with the pieces inside). We will draw a winner from all entries on Monday June 1.

Writing your website copy between a 6th-8th grade reading level helps your audience quickly and effectively absorb your content. We are all busy and protective of our precious resources of time and energy. Dont make your readers work harder than they need to. To improve your readability score: ... 1) Shorten your sentences. 2) Use simple words (idea instead of concept, small instead of minuscule) 3) Keep your paragraphs short. (Around 4-5 sentences) 4) Use headings and subheads. To measure the readability of your website, check out this handy tool: https://www.webfx.com/tools/read-able/flesch-kincaid.html

We all know how important it is to create an amazing online presence right now. Here are 3 tips on writing for the web to help you craft engaging and captivating copy.

Trying to appreciate the small things in life that I am grateful for. It certainly helps to look at the world through the eyes of a 4 year old! Today Im grateful for the smell of spring in the air. How about you?

Would your website pass the 10 second test? Is your messaging clear or confusing to your website visitors? Within a few seconds of visiting your site can readers answer: What you offer ... How it will improve their lives What the next step is This info should appear above the fold (top section before scrolling down). Readers will decide within seconds if they want to learn more. Give them the answers to their questions so they stick around See more

Do you recognize these brands by their taglines? Its pretty amazing that some of these have been around for decades! So what makes a memorable tagline? One of the main goals is to invoke a positive emotion in relation to your brand. Look at Nikes Just Do It. These 3 words say so much! It has a motivational message that speaks to a varied audience. ... A beginner who doesnt know where to start? Just Do It Someone holding themselves back because of what others will think? Just Do It Scared youre not good enough to run that half marathon? Just Do It Its challenging to achieve, but if you can create a tagline that invokes emotion like this, it can help make your brand stick in peoples minds. How many of these do you recognize?

Are you making your customer the hero of your story? Thanks, Karen for inviting me to share this video in the Busiwomen community. (Link is in the comments below). https://www.facebook.com/groups/BusiWomenNetworkingandEntrepreneurOpenForum/permalink/2776144189160925/

Are you nurturing your website? You wouldnt plant a seed and walk away expecting it to grow, right? All the conditions need to be in place for it flourish. Well the same idea goes for your website. Think of it as a living thing that needs some TLC. (Sorry for the cheezy metaphor, but what do you expect from a florist turned copywriter?) ... If its been awhile since youve tended to your site, here are a few suggestions for quick updates: Refresh headlines. Make sure they demonstrate a benefit. Bonus points if you can get a keyword in there. Scope your about page. Its usually one of the most read pages on a website. Does it tell your story while answering your customers question of Whats in it for me? And are there current images of you? Update testimonials. Add in new ones, and if you havent already, sprinkle them throughout your site. Test all links to make sure they are working. (Nothing to do with copywriting, just a pet peeve). Strengthen calls to action. You want them to stand out and be easy to find. Clear, descriptive CTAs getter better click through rates than vague, general descriptions. Were all showing up online more than ever right now. Do you have any plans to give your site a face lift? Image credit: JnK Imagery - Branding photography & illustration

Anyone else feeling a bit uninspired lately? During times of high stress were generally less creative. (And Id say were all in a time of high stress). It would be great if we could only work when we felt inspired, but you know....deadlines! Ive worked in two creative fields(copywriting and floral design) and over the years I have learned a few things about getting unstuck. If youre feeling uninspired...... 1) Change your scenery. Can you find a different workspace? 2) Take a break. Sounds counter productive, but its hard to be creative when were stressed. 3) Shift your mindset. Find something about the project that youre excited about or think about why you love your business. Shift your thoughts to I get to rather than I have to. 4) Move your body. Exercise can boost creativity. 5) Do something fun for a few minutes that requires problem solving or a creative mindset. 6) Brainstorm. Think about all the different ways you could tackle the project. Write down all your ideas without censoring yourself. 7) Sleep on it (If your deadline allows). Ask your brain for help before you sleep, and it will continue to work while you rest. (Thanks Karen Baring for this tip!) What works for you when youre feeling stuck? See more

A little work from home bingo.. Feeling a little like Im being pulled in a million different directions! Thought we could all use a smile....how many of these have you done in the last few days?

Does your website answer the who, what, why, how and where of website copywriting? If youve ever wondered what a copywriter does, this video breaks down the questions we help you answer. Speaking of questions...Im showing up this week with answers to common copywriting issues and concerns. ... If you have questions about writing your website words, emails, or blog posts, please send them my way and Ill answer this week

Who else loves a good story? (I certainly do!) Does your website take readers on a journey, in which they are the star and you the supporting actor? ... Think about how a story unfolds: our star(your client) meets someone (you) who proves themselves to be a worthy and trusting companion. Together they go on a journey, during which the supporting actor helps the star overcome obstacles, and reach a happily ever after! Because who doesnt love a happy ending? If youre interested in learning how to craft your story, check out my latest blog post for a step by step formula. https://lgcreativecopy.com/does-your-website-tell-a-story/

Whats copy? Whats content? And what is the purpose of each one? We often hear these two words used interchangeably, but there are slight differences. (Word nerd alert!) Copy is written material used for marketing and promotional purposes. Its main job is to inspire action. Examples of copy: websites, landing pages, flyers, brochures. ... Content is information used to inspire, educate or entertain. Its main job is to build awareness and loyalty, make connections, and generate leads. While content doesnt necessarily ask for the sale, it shows readers how your product/service can help them by answering questions, addressing concerns, and providing proof. Examples of content: blog posts, videos, social media posts, infographics This certainly is not a full breakdown of the differences between the two. (I find the nuances fascinating but I know you may not get quite as excited about words as I do..) Both have a job to do and a strategy behind them. They work hand in hand to help you connect with the people who would benefit from your products or services.

Stressed? Surprised? Confused? Excited? What emotional state is your reader in when visiting your website? And does the tone of your writing match their mindset? A few examples: Are your readers anxious and frustrated, looking for you to solve a problem? Then you want to be a calming presence and make sure they can easily find the answers to their questions. ... Are they excited and happy to be hiring your services? You want to keep your copy upbeat and energetic to match their mood. Are they nervous to be making such a big purchase? Be reassuring, provide a guarantee or testimonials to prove you have helped others and that they wont regret their decision. It sounds a bit like mind reading...lol But speaking to your readers emotional state can really help you to connect. Have you ever thought about what mindset your website visitors are in?

Engaging headlines attract attention, arouse curiosity and encourage people to read your posts. Learn how to craft compelling headlines with tips and easy to use formulas outlined in my latest blog post. https://lgcreativecopy.com/how-to-craft-compelling-headlin/

Want to write fantastic blog posts that get noticed and drive traffic to your website? Here are a few elements of winning posts: 1) Engaging Topic Keep your readers in mind. What do they want to learn? Whats top of mind? How can you help? ... 2) Attention-Grabbing Headline and Intro What benefit will people get from reading your post? The purpose of the headline is to get people to read the first sentence. The goal of the first sentence is to get people to read the second sentence. The best posts draw readers in as the story unfolds. 3) Visual Appeal Visuals and words should come together to paint the whole picture. Images help grab attention, set the tone, and convey emotion. (Thanks to Clio & Fox for this image) Break up large blocks of text with bullet lists, headings, subheads, or numbered lists. The goal is to make your posts look easy to read, skim and scan. For more tips check out my latest blog post... https://lgcreativecopy.com/7-crucial-elements-of-winning-b/

Contest now closed. Congrats Iris! NEW CONTEST! Write the winning caption and receive a prize pack from Bloomiss worth over $60! Drop your headline in the comments below. The goal is to make everyone smile. ... Open to residents of Waterdown, Burlington and Oakville. Your amazing prize pack will be dropped off on your doorstep. Youll win: - Enchanted Breeze Bloom Butter - Mochalicious Bloom Butter - Tension Stick - Energize Roller Ball Get those creative juices flowing! Contest closes Monday March 30. Winner will be announced Tuesday March 31. Good luck!!

Feeling like you cant just hit pause on your business to wait out the storm? If things are slow, you can use this time to build brand awareness, make connections, and build relationships. So when things have settled and potential clients are actively seeking your services, youll be top of mind(and theyll already know how awesome you are!) A few ideas on how to show up and what type of content to create: ... 1) Entertain. Create a fun distraction in the form of a quiz, contest or game. Like the fun game created by JnK Imagery - Branding photography & illustration. 2) Educate. Its a great time to learn a new skill. Share your knowledge and expertise by creating free resources like a mini workshop or video series. Check out this video by Empowered Results Conflict Consulting Services 3) Connect. Show your face and be yourself. Share personal insights, behind the scenes, and what youre really like. 4) Collaborate. Team up with other local businesses to create a dream team giveaway. 5) Demonstrate. Show readers you know your stuff! Create before and after pics, question and answer posts, or in depth case studies. Hope these tips help, and that you get out to enjoy the sunshine today! . . See more

Because we all need a smile right now....maybe Im biased but I think my kids are hilarious. 1) My dragon has raisin sharp claws. I guess for eating raisins. 2) Did you know boys have penises and girls have vagineses? ... 3) Daddy, you smell like volcanoes and cheese. 4) Mom, do you know about rainbow poop? Its magical, but it comes from creepy rainbow bunnies. 5) Back in the real old fashioned days a wife cost a cow. How is everyone surviving all of this? Hope you are healthy and safe!

Want to spread some love during this pandemic? Small businesses need our support! A little goes a long way. Stay safe and healthy.

If youre feeling stuck and not sure where to start, get 22 Questions to Kick-Start your Web Copy. https://lgcreativecopy.com/landing-page-copy-questions/

I suck at selfies but my shirt says it all... I talk a big game about the importance of consistently creating content. But Ive been slacking. So this month Im making my own content a priority. Heres my plan: ... 1) Create a blog topic outline. (List of topics and main talking points, for when Im stuck for ideas.) 2) Schedule time each week solely for content creation. 3) Repurpose content I already have! (Turn blog posts into videos, or carousels for social media). Wanna join me? Drink the coffee. Create the things! See more