MPP Marketing Group Inc.
1140 Sheppard Ave West M3K 2A2 Toronto, ON, Canada

For ways to boost your website traffic with targeted, quality visitors for a greater ROI, check out the latest article in MPP’s Marketing Blog: Best Practices for that High-Impact Web Page Traffic https://blog.mppmarketinggroup.com//best-practices-for-hig

Did you know that 93% of businesses landed a new client because of a video on social media? Video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. To learn more, connect with one of our marketing experts @www.mppmarketinggroup.com

A behind-the-scenes look at our MPP photography studio in action as our amazing in-house photographer and food-stylist set up for an exclusive client shoot. To learn more or for a free consultation visit www.mppmarketinggroup.com/food-photography

A very special shout out to all the amazing Moms today. Happy Mother’s Day from MPP

Under the direction of award winning photographer Joanna Katchutas, MPP offers beautifully styled food and product photography as part of your integrated marketing strategy, shot in-house in our state-of-the-art studio. For a free consultation visit www.mppmarketinggroup.com/food-photography

Live chat has become the leading digital contact method for online customers. In fact, 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. Let's chat live: www.mppmarketinggroup.com (source: kayako.com)

Fun Fact #1 The average attention span of a consumer is only 8 seconds. Fun Fact #2 The average attention span of a goldfish is one second longer than a consumer’s. (Google it - it’s true!) Keep this in mind when it comes to messaging, content, and website layout - if it’s interesting, they’ll keep scrolling!... (Disclaimer: humans only) For more info visit MPPMarketingGroup.com

When two businesses have the same goals, working together is a win-win situation. And we all know that especially during the pandemic, community support is more important than ever. Reach out to local vendors and partner up! Cross promoting each other’s brands is only going to help build your customer base and increase exposure!... To learn more visit MPPMarketingGroup.com

Just because this holiday season will be different for restaurants doesn’t mean that different has to mean bad. Now is the perfect time to dig deep and get creative. This is the time to reach out and connect with your customers MORE THAN EVER. For great ideas on how restaurants owners can beat the Corona Holiday Blues check out our latest article: https://blog.mppmarketinggroup.com//helping-restaurants-be

Even once this crisis is over, it will still take years for restaurants to recover. A survey conducted by Restaurants Canada at the end of June found that 50% of respondents expect it will take 12 months or longer to return to profitability, and 19% said it could take 18 months or longer. Are you ready? Now is NOT the time to stay quiet - it’s time to be heard, be aggressive, and win in the face of adversity!... For help developing a winning comeback strategy, visit www.mppmarketinggroup.com

The fact is, in today’s digital age there is virtually one way people decide what they want. They Google it. But, who will they find first you or your competitor? Getting in front of your target market is vital to your business’ success, and it’s achieved through effective Search Engine Marketing.... Make sure you have the SEM tools in place to be visible to your customer when they search for what you have to offer. Make it easy, and make it often. For more information on winning the Google search game, visit www.mppmarketinggroup.com/digital-social-media/

Unfortunately, there is no way for your business to hide negative online reviews, all you can do is reach out directly to the unsatisfied customer and attempt to make amends. With 85% of consumers checking the internet before making a purchase, and 35% of diners relying on online reviews to choose a new restaurant, managing your online reputation is something every restaurant should take very seriously! ... To learn more about the importance of reputation management check out our article: https://blog.mppmarketinggroup.com//reputation-management- (source: netwaiter.net)

We all know the past few months have been tough on restaurant owners everywhere. But like everything, there really is a silver lining. (We promise!) This is a great opportunity to show your customers how you’re dealing with what’s going on especially since everyone is online right now. Let them know if you’re taking extra measures to stay safe and support your staff by sharing your story on your website, social media, or by email.... There’s a very real, very human story behind every restaurant, especially at a time like this. Don’t be afraid to let people see that side of your business they might even be able to help. www.mppmarketinggroup.com

Since the new normal is expected to continue to include more at-home time for work, play, and school, expect this trend to continue for some time... . Restaurant owners who can figure out the best way to serve their customers at home will come out ahead in the post-COVID era. . Meal kits, family-friendly specials, or convenient daytime delivery options are just a few creative possibilities.... (Source: Canada Foodservice)

Did you know? Menus are the number one consideration for driving profitability to your business so it’s important to understand the cost of what you’re selling. If restaurant owners commit to approaching menu engineering in the right... way, they can add 2-5% of sales to their bottom line. For more information on how to leverage your menu for greater profits reach out to us @ www.mppmarketinggroup.com and let us help! (Source: Restaurants Canada)

Restaurant owners should definitely take note of these up-and-coming food trends that chefs have identified for 2021: . Plant-based desserts Hybrid fruit/vegetables (kalettes, grapple, broccoflower) Vegetable carb substitutes (cauliflower rice, zucchini pasta) ... Seacuterie . Be ready to reinvent your menu - staying ahead of the curve will make 2021 a winning year! (Source: Restaurants Canada’s 2020 Chef’s Survey)

Here are some fun marketing facts to start your day: 1. Blogs are 63% more likely to influence purchase decisions than magazines. 2. Using videos on landing pages can increase conversions by 86%.... 3. 20% of people will read text while 80% of people will watch a video with the same exact content. 4. Viewers retain 58% of what they see but only 10% of what they read. 5. The average buyer consults 11 consumer reviews on the path to purchase (Source: Optimind) See more

As a visual platform that showcases a restaurant’s dishes and brand, social media has become the go-to guide when it comes to dining out. . If your restaurant isn’t building a social media presence - especially on Instagram - you’re effectively allowing your restaurant to fade into the background. . For help developing a winning social media strategy, visit www.mppmarketinggroup.com/digital-social-media (Link in bio)

Pro Marketing Tip: Develop your restaurant’s brand identity. This can make BIG improvements to your social media performance. . Your goal should be to build your restaurant’s identity around your target customers. Then you can create the best messages that speak to them because they will actually be interested and listening! . We can help develop a winning brand for your restaurant and create a highly successful social media strategy. Visit https://www.mppmarketinggroup.com/...digital-social-media/ for more information. (link in bio) . Or check out our helpful article on restaurant branding tips : https://blog.mppmarketinggroup.com//breaking-through-with- (link in bio) See more

Strategy, strategy, strategy! When it comes to digital marketing, a strategy is the foundation of all your efforts. Every marketing action you take should be part of your strategy, and each should work together as integrated parts of a powerful marketing machine. We specialize in helping restaurants expand their marketing goals while developing strategies and tactics to carry them out. ... . Visit https://www.mppmarketinggroup.com/marketing-plan-strategy/ for more information. (link in bio) See more

In the age of online ordering, a website is quickly becoming a necessary part of any restaurant, even small ones. . Did you know that about 70% of diners check a restaurant’s website before they set foot in the space? . Around 62% of diners say that the quality of a restaurant’s website influenced their decision to order takeout or delivery from the business. ... . Is your restaurant’s website up to par? For a consultation, revamp, or complete overhaul visit www.mppmarketinggroup.com/digital-social-media (link in bio) See more

Throughout the Post-Covid transition into the new normal, shift your marketing messages to reassure customers. They want to hear about your new safety precautions and guidelines - so highlighting them in your messaging will be key to getting them through your doors. https://www.mppmarketinggroup.com/marketing-plan-strategy/ (link in bio)

RESTAURANT MARKETING TIP: Invest in beautiful food photography. Arguably the very best way to promote your restaurant online is with high-quality, hunger-inducing photos. Food porn is alive and well (just log into instagram!), and your restaurant’s foodie photos will make all the difference! ... For information on our professional food photography studio visit www.mppmarketinggroup.com/food-photography (link in bio) : Joanna Katchutas, MPP photographer

The team at MPP is more than thrilled to announce that through our sustainability initiative Paper to Trees, a total of 6,710 trees have been planted in Lincoln National Forest as part of recovery efforts from the Scott Able fire back in 2000! Whenever our clients order print, we calculate the amount of trees we used for production and donate 1.5x the number trees than we used to get planted. This means that just through printing and marketing with MPP, our clients’ pri...nt marketing can be considered as a sustainable initiative! For more information on this amazing program visit https://www.mppmarketinggroup.com/sustainability-initiative

Your website is always your number one marketing tool. We will build you a customized website that allows your customer to easily access menus, online ordering, reservation creation, and more! Amplify your brand image with a site that not only shows off your delicious food, but also sells more food! For more information visit www.mppmarketinggroup.com/digital-social-media ... or contact us at www.mppmarketinggroup.com/forms/1, and let us help today. (link in bio) See more

Marketing is about integrating all channels effectively so your message is heard by as many potential customers as possible. Balance is always key - websites, social media, QR codes - these are all winning efforts when paired with integrated print campaigns. We can help you develop a winning marketing strategy - visit us at www.mppmarketinggroup.com (link in bio)