NATIONAL Public Relations
1155 Metcalfe Suite 800 H3B 0C1 Montreal, QC, Canada

The Ghislain Dufour Business Forum was pleased to welcome Montreal Mayoral Candidate Denis Coderre, on May 3. Here is a short summary of the discussion. (The article is in French.)

Le 31 mars dernier, le président américain Joe Biden dévoilait l’American Jobs Plan, une initiative visant à donner un élan à la reprise économique. Simon Beauchemin, directeur, Investissement et Commerce à notre bureau d'Ottawa, et Mathieu Lalonde, conseiller principal à notre bureau de Montréal, expliquent pourquoi ce plan représente une occasion majeure pour les entreprises canadiennes.

On March 31, U.S. President Joe Biden introduced the American Jobs Plan, a massive infrastructure proposal designed to boost economic recovery. Simon Beauchemin, Director, Trade & Investment at our Ottawa office, and Mathieu Lalonde, Senior Consultant at our Montreal office, explain why this plan is a major opportunity for Canadian businesses.

JOB | We are seeking an Associate to join our media monitoring, reporting and analytics team. The role can be based in Halifax, NS, Saint John, NB or St. John's, NL.

JOB | Our Halifax is seeking a Public Affairs Coordinator. Our ideal candidate is curious, follows politics, and wakes up in the morning thinking about current events, communications, and how information (and misinformation) moves through traditional and social media channels.

Marie-France Lebrun, adjointe exécutive de notre bureau de Montréal, célèbre son 20e anniversaire professionnel avec la Firme. Merci pour ton dévouement et ton soutien Marie-France!

La pandémie a forcé les organisations municipales à faire preuve d’innovation pour véhiculer leurs messages dans un espace médiatique saturé. Alexandre Boucher et Karine Breton, de notre bureau de Québec, expliquent comment les opportunités que confère le numérique peuvent remplacer les méthodes de communication conventionnelles.

John Parisella, Senior Advisor, Strategy and Business Outreach of our Montreal office, will be participating in a webinar of the Chambre de la sécurité financière on Tuesday, December 15. His interventions will focus on the American political context and the economy in a discussion moderated by Me Marie Elaine Farley, Ad. E., IAS.A, President and chief executive officer. Details (the content is in French):

L’équipe de NATIONAL vous souhaite de très joyeuses fêtes! 2020 nous a amené son lot de défis, mais nous croyons sincèrement que 2021 sera une année d’opportunités, de croissance et de réjouissances pour tous et chacun. Mais avant toute chose, finissons-en avec 2020. Imprimez notre papier d’emballage 2020 (https://natpr.ca/fetes2020), utilisez-le pour emballer un cadeau pour un proche, et réjouissez-vous de voir 2020 se faire déchiqueter. Ou, encore mieux, imprimez-le pour vo...us-même, chiffonnez-le et jetez 2020 directement au bac de récupération. On se sent mieux, n’est-ce pas?

Is your company about to launch a new strategy or engagement campaign, but has been dragged down by reputational issues? Are you looking ahead to 2021, but unsure how to get your public profile back on track? NATIONAL Capital Markets Manager, Financial Communications Amie Lauder explains how taking stock of your reputation can help you chart a new path forward:

Our third Four-Minute Leadership conversation features Courtney Pringle-Carver, Head of Brand and Communications at Atlantic Lottery / Loto Atlantique. She stresses the importance to mount an offensive narrative before you think it’s required and to never undervalue the importance of tenacity, and faith in yourself:

NATIONAL Public Relations has promoted two senior leaders in the Atlantic region, Karen White and Kristan Hines, as the company continues to identify new service offerings within corporate and public affairs and issues and crisis management.

There is no more important political, economic, and strategic relationship than our interdependent, ever-evolving dynamic with the United States. Gordon Taylor Lee, our Ottawa office's Managing Partner, explains which considerations Canadian organisations should assess when deciphering how their files will be impacted:

JOB | Our Ottawa office is looking for a self-starter and creative thinker who demonstrates a passion for strategic communications, public affairs, and a commitment to client service and business development.

EMPLOI | Tu une personne curieuse, passionnée par l’actualité et dans ton élément sur les médias sociaux? Tu es également à l’affût des tendances et connais bien le monde des influenceurs? Notre bureau de Montréal cherche à combler un poste d'analyste junior pour appuyer son équipe-conseil en surveillance d’enjeux, de projets et de suivis de campagnes.

With Environmental, Social & Governance (ESG) performance being increasingly scrutinized, miners need to up their game. Read the recap and watch the full webcast of NATIONAL Capital Markets' latest Market Movers event featuring Anthony Makuch, President and CEO of Kirkland Lake Gold, Heather Lang from Sustainalytics and Alison Schneider from Alberta Investment Management Corporation (AIMCo).

JOB | Do you thrive in a team environment and have strong organizational and communication skills? Are you a motivated learner that's able to see insights and stories in data and numbers? If so, our Toronto office wants to hear from you.

JOB | Do you have a passion for healthcare and the world around you? Are you interested in turning this passion into an opportunity to work with some of the largest pharmaceutical companies, health tech and not-for-profit organizations to positively influence patient outcomes? If so, our Toronto office wants to hear from you.

EVENT: Register here for our next virtual event hosted by Andrea Mandel-Campbell, featuring Bloom Burton & Co. Co-founder, Chairman and Chief Executive Officer Brian Bloom; National Bank of Canada Equity Research Analyst Endri Leno, IMV Inc. Chief Executive Officer Frederic Ors; and Appili Therapeutics Chief Financial Officer Kimberly Stephens. The global race to develop a #vaccine for COVID-19 has injected renewed life into the Canadian #biopharmaceutical sector. How long will the boom last and how can companies and investors best take advantage of the opportunity? Click below to learn more and register. #cdnbiz #healthcare #covid19

The second edition of our Four-Minute Leadership series features Carrie Forbes, Chief Executive Officer of League Data. She discusses the importance for leaders to test their assumptions, develop their networks, learn constantly and much more:

La prochaine édition (virtuelle) du Forum Ghislain Dufour du monde des affaires accueillera François Bonnardel - Député de Granby et ministre des Transports à l’Assemblée nationale du Québec.

Le Forum Ghislain Dufour du monde des affaires amorçait le 20 octobre une nouvelle saison, toujours en formule virtuelle, en accueillant M. François Bonnardel - Député de Granby et ministre des Transports du Québec Le ministre Bonnardel a abordé deux sujets prioritaires à ses yeux : la réduction du déficit de maintenance des actifs de transport et le renforcement de l’expertise du ministère des Transports. Notre résumé :

EMPLOI | Imagination débordante, passionné de communication, excellent rédacteur et touche à tout numérique? Ces expressions vous décrivent-elles ? Si la réponse à ces questions est oui, alors notre équipe de Montréal veut vous rencontrer.

The first edition of our Four-Minute Leadership series features Dr. Rustum Southwell, Founding Chief Executive Officer at the Black Business Initiative (BBI). Dr. Southwell discusses how social issues affect organizations, outlines the importance of work-life balance and many more:

There is nothing permanent except change. Matt Kucharski, president of our sister company Padilla, lists a few key principles that should be present in any communications strategy in a context of change management.

Presenting episode four of the NATIONAL Atlantic Executive Leadership Series, where we ask thought provoking questions to changemakers, getting audiences thinking about new approaches to business and what’s next in the new economy and world. In this segment we talk with Atlantic Central (Atlantic Credit Unions) President and CEO Mike Leonard about the prospects ahead for financial services and the importance of putting your hand up.

JOB | Are you looking for an exciting career in high-stakes issues and crisis management, campaign strategy, media relations, and stakeholder relations? You may be the right person to join our Toronto office.

In episode three of the NATIONAL Atlantic Executive Leadership Series, Jane Taber talks with Dalhousie University president and vice-Chancellor Dr. Deep Saini about the learning evolution and the prospects ahead for post-secondary education in the new economy.

JOB | Our Corporate Affairs practice in Toronto is seeking an experienced professional specialized in strategic communications to deliver value by providing informed, knowledgeable counsel and high quality, client-centric services.

Jillian Stead, director, Digital Communications and Marketing Technology at our Vancouver office, shares her analysis of how parties are spending on social media ads during the B.C. election. Read in The Vancouver Sun:

Our Atlantic team is looking forward to presenting at the CSAE - Canadian Society of Association Executives #csae2020 Annual Conference on Keys to Creating Member Value in the COVID-19 Era. Kevin McCann, Tara Wickwire, Anne McInerney and Elizabeth Macrae will cover off topics including virtual meetings, effective engagement, crafting the right media message, and digital advocacy. More details below:

Daniel Saumur, chef de la direction technologique, célèbre son 30e anniversaire professionnel avec la Firme. Merci pour ton dévouement et ton leadership Daniel !

JOB | Do you have passion for all sides of the marketing mix from media relations to influencer programs to social media and everything in-between? Are you eager to learn in a dynamic team? If so, you could be our Toronto office's next Intern.

The B.C. provincial election produced a clear victory for Premier John Horgan and the BC NDP. What does the election result mean for business and industry? Jeffrey Ferrier, from our Vancouver office, shares his analysis:

JOB | Do you have a passion for health and wellness and want to join an award-winning team that shares it? If so, our Toronto office wants to hear from you.

JOB | Our Toronto office is looking for a Corporate and Public Affairs intern who can hit the ground running. Looking to learn and build the foundation for a long-term career at NATIONAL? We want to hear from you.

What did we learn? Watch Dr. Nadia Alam, Past President of the Ontario Medical Association (OMA) and Co-Chair of the Primary Care Working Group, discuss what the increase in cases will mean for our healthcare system, people suffering with chronic illnesses or those who delayed care and the effects on our collective mental health.

EVENT: Register here for the next NATIONAL Capital Markets virtual event hosted by Andrea Mandel-Campbell, featuring Kirkland Lake Gold (KL)'s President and CEO Anthony Makuch and leading #ESG and #responsibleinvesting experts Heather Lang from Sustainalytics and Alison Schneider from Alberta Investment Management Corporation (AIMCo). With so many competing standards of disclosure, which ones should #mining companies adopt and what metrics matter most? Click below to learn more and register.

Lucia Pellegrino, réceptionniste de notre bureau de Montréal, célèbre son 5e anniversaire professionnel avec la Firme. Merci pour ton dévouement et ton soutien Lucia !

Congrats to TELUS who has been shortlisted for one of the PR and Communications Industry’s highest honorsa 2020 Platinum PR Award in the Social Good Campaign category. TELUS is a client of NATIONAL and we’re proud to work alongside Canada’s #mostgivingcompany:

There is nothing permanent except change. Matt Kucharski, president of our sister company Padilla, lists a few key principles that should be present in any communications strategy in a context of change management.

Kathy Rammage, Vice-President, Human Resources at NATIONAL Toronto, is celebrating her 25th anniversary with the Firm. Thank you for your great leadership and dedication Kathy!

JOB | Our Toronto office is looking for a Director of Research and Data to cover a one-year maternity leave contract. This individual will oversee the data and research offering at the Firm, using ingenuity and technical skills to analyze data, build applications and find meaningful insights that turn data into stories, processes into tools, and art into science.

During the pandemic, employees are asking their employers many questions about how the second wave will affect their workplace. As leaders in your organization, how do you help keep employees engaged when there is so much change and uncertainty? There are a few things that work well in finding out what your employees need and how to respond.

After months of working from home, it’s safe to say that some employees love working from home and would happily make it a permanent thing and that others can't wait to get back to the office. Samantha Strader, Director at our sister company Padilla, shares her tips for both types of employees: