Polaris Public Relations

Marketing planning doesn't have to be complicated. Here are 5 easy steps to get your 2017 plan done today. https://advisorwebmarketing.com/the-super-simple-5-step-ma/

A basic understanding of your ideal customers makes it easy to make small decisions that lead to business success. https://advisorwebmarketing.com/creating-buyer-personas-fo/

This week's Friday Find. No further explanation required. http://sploid.gizmodo.com/learn-three-magic-tricks-you-can-

If you’re that client who corrects spelling mistakes in an outline or rearranges the brochure copy in the proofreading stage, be sure to check out this infographic on the best process for providing feedback to your writers. http://withoutbullshit.com//guide-five-levels-editing-info

If you’ve been invited to moderate a panel discussion, you’ll want to bookmark these recommendations from Mark Schaefer. He’s moderated countless corporate and conference panels over the years and offers some surprising advice based on his experienceincluding scrapping the prep call. http://www.businessesgrow.com/2016/10/13/moderate-a-panel/

This week's Friday Find: Trump and Clinton join forces for a duet. https://youtu.be/jB2zoidUeLU

This annual Canadian Business survey asks Canadian consumers for their opinion on which brands are winning their hearts, minds and wallets. http://www.canadianbusiness.com//canadas-best-brands-2017/

Every marketer and business owner needs to know a little something about SEO yet many feel overwhelmed by the topic, especially when they don’t have a dedicated search marketing team. This helpful HubSpot post lists the most comprehensive resources available. http://blog.hubspot.com/marketing/resources-to-learn-seo

Yes, there are times when it makes sense to use a busy PowerPoint slide. But not often. So stick to a minimalist approach as much as possible. http://www.mrmediatraining.com//the-one-time-i-love-clutt/

Go on. Take a guess. Then check out this Fast Company article to discover what some of the most talented graphic designers working today consider the best logo ever made. https://www.fastcodesign.com//whats-the-greatest-logo-of-a

This week's Friday Find.... http://fivethirtyeight.com//how-big-is-a-fart-somewhere-b/

If anyone has ever asked you a loaded question, you'll appreciate this tip from Mr. Media Training. http://www.mrmediatraining.com//how-to-answer-tough-quest/