Smithcom
51 Jackes Ave, Suite 102 M4T 1E2 Toronto, ON, Canada

Today, we place a spotlight on AME Digital Marketing presenter Joanne Kearney, Partner & Co-Owner of Smithcom Limited, a reputation management advisory firm. In... an interactive setting, attendees will learn crisis communications ‘rules of the road,’ simulate the first hours of a crisis, and practice effective digital communications response. Are you prepared? Join this workshop to discuss helpful tips to build, protect and enhance your corporate reputation while you navigate the most intense moment for your organization. Tickets are limited, book your space at this exclusive Digital Marketing Workshop at https://bit.ly/3cpwrml #bcminex #mineralexploration #digitalmarketing #crisiscommunications

The constant flow of news can make it difficult to navigate the media landscape. With the rise of fake news in the digital realm, finding the truth is a challenge. Learn how to spot fake news in this article by Spin Sucks: https://spinsucks.com/communication/how-to-spot-fake-news/

Smithcom Partner Joanne Kearney joins the Canadian Investor Relations Institute for a panel discussion on crisis management and communications, hosted by Scotiabank.

Influencers are effective channels for delivering positive messages during a crisis. They can help generate conversations, connect with the audience and shift their opinions about an organization. Read PR Daily’s article on points to consider before using influencers for crisis management: https://www.prdaily.com/Main/Articles/24471.aspx

The recent breach of privacy involving Facebook shows how a #PR crisis evolves within a major corporation. Bloomberg Views takes a look into the steps that can lead a company into a major #crisis. https://www.bloomberg.com//facebook-could-learn-pr-strateg

Media interviews can be a golden opportunity, but a series of mistakes might ruin a great #PR opportunity. Challenging premise questions, sticking to key message and understanding the impact of each answer are some #PR takeaways from U.S. Secretary of Education Betsy DeVos’ interview on 60 minutes. https://www.prdaily.com/crisiscommunica/Articles/24138.aspx