Social Media Week Toronto (SMWTO)
229 Niagara St. M5V 1M1 Toronto, ON, Canada

Wondering where to redirect your marketing budget? #socialmedia of course According to Social Media Today, recent reports indicate that social media advertising expenditure was up in late 2020 as a result of an unprecedented surge in E-commerce. Read the full story :

*Google Search*: How do I make a TikTok video? If your company is stuck on where to start when it comes to making a #TikTok, then look no further than the company's new "Creator Portal". With tips to get you started, read more via Social Media Today:

Notable trend of the pandemic: The prominence (and rise) of E-Commerce In an effort to optimize user experience, Pinterest has expanded its AR capabilities and introduced product tagging for businesses. Read more via Social Media Week :

Looking to nail your #socialmediastrategy for the rest of 2021? Here are a few things to consider: Incorporate stories TikTok is on the rise There's probably a meme for that ... For the full list of the top trends, read more via Social Media Today:

Classic combinations: - P. B & Jam - Sports & #Snapchat ??? ... It may not be the most traditional pairing, but Snapchat has released insights suggesting that watching sports while on the app are two things that go hand in hand. More via Social Media Today:

In order to provide organizations with the expertise necessary to get the most out of Snapchat marketing campaigns, the company has unveiled its new "Snap Connect" platform. This concept is designed to educate marketers on best practices when using the app to reach their target audience . Read more via Social Media Today :

In recent years, a new form of marketing has emerged as a result of social media. #Influencermarketing is a growing trend that Social Media Week says brands can't ignore. However, as is always the case, finding the right fit is key.

Next Wednesday we'll be hosting a #SMWTO virtual fireside chat with TikTok and Reckitt Benckiser. We'll hear all about how the Finish team utilized TikTok’s creator community for the launch of their Canadian water savings purpose program. #SkipTheRinse pledge Learn about the TikTok ad solutions used for the campaign, the key metrics used to measure the campaign and results that were achieved. ... All Virtual Conversation sessions are FREE. Pre-registration is required. https://www.socialmediaweektoronto.com//smwto2020_schedule/ See more

In recent news, Instagram has decided to make changes to its #homescreen layout. In order to compete with TikTok and stimulate shopping leading into the holiday season , the company has added a #Reels and #shop icon to the bottom of its #homescreen. While these changes are very subtle, the company hopes that its users will find it easier to view videos and shop through the app. Read more about the changes via Forbes:

WED. NOV. 18th at 12pmHear from me during Pinch Social ’s first Social Media Week Toronto (SMWTO) Virtual Conversation this month in conversation. I’ll be t...aking questions LIVE During a virtual Q&A session with CBC Toronto Dwight Drummond, on race, representation & raising your voice on social media. Full schedule SMWTO Virtual Conversation Series agenda & registration at Pinch Social ’s IG bio! See more

On Tuesday, November 17th LinkedIn leaders Peter Weinberg and Jeff Lancaster will be joined by Pinch Social's Elle Bulger to share how you can recalibrate your marketing strategy by outlining the key macro-trends you can count on for the next decade. Free #SMWTO registration now open! Pre-registration is required, limited space available... Link to registration & schedule: https://www.socialmediaweektoronto.com//smwto2020_schedule/

Mark your calendars! Join us for our first ever #SMWTO Virtual Conversation series, November 16-20. Hear directly from some of the biggest platforms and media outlets! Here's a sneak peek at our schedule - more sessions, speakers, & brands to be announced! Monday | Snapchat ... Tuesday | LinkedIn Wednesday | CBC Toronto Thursday | Twitter (Canada) Friday | Meltwater Sign-up for our newsletter on our website (www.socialmediaweektoronto.com) to be the first to find out when session registration opens. See more

When it comes to marketing, the #pandemic has created numerous new opportunities for businesses to engage with their consumers. From the rise in #gaming to the popularity of TikTok, Social Media Week outlines the biggest mobile trends that companies should keep an eye on heading into 2021. Read more here:

While many are familiar with the story feature on Instagram and Facebook, there's a new platform to consider when it comes to sharing stories! LinkedIn now offers the opportunity for users to share stories. However, the question that remains is: how can brands use stories to engage with their target audience? More via Social Media Today:

With the onset of the #COVID19 pandemic, Google has noted a change in buying patterns. Businesses now need to consider new best practices when it comes to generating sales. Social Media Today outlines some of the specific findings that will impact consumer buying patterns as we enter into the early phases of the holiday gift-giving season.

Join us next Friday (November 20th) for our final #SMWTO Virtual Conversation session of the week! 2020 has taught us that every marketer and PR professional needs to be able to think on their feet. Meltwater and Mackage will discuss how to build real connection and community into your marketing & PR strategy -especially important during these unprecedented times. ... Head to the link below to register for our free virtual conversation sessions with leading industry experts & brands! Registration is required. https://www.socialmediaweektoronto.com//smwto2020_schedule/

Mark your calendars! We’re excited to announce we’ll be hosting a series of virtual conversations. In lieu of a full conference in 2020, we're hosting a Virtual Conversation Series daily mid-day, the week of November 16th. Our sessions will be live-streamed, interactive, and available for free for anyone to attend (pre-registration required). We’ll explore a range of topics, as we discuss social media strategy in the face of COVID-19 and our current political climat...e, and look at trends in 2020 and beyond. Join us this November as we hear directly from digital media giants like Twitter (Canada), LinkedIn, Snapchat, Meltwater and CBC Toronto - along with top experts, leading brands, creators and influencers. Be the first to receive key announcements as we release session details and introduce our speakers when you sign up for our emails. Pinch Social is hosting this series to give back to the social media community in Toronto and hopes to resume its regular programming in November 2021. https://www.socialmediaweektoronto.com

Having recently celebrated its 10th birthday , Instagram has proven its ability to continually improve and cater to user preferences over the years. From updating its E-commerce capabilities to creating a rival to TikTok with Instagram #Reels, the company has been busy improving the platform that we all love! Read more via Social Media Week :

As we head into the #hollidayseason , many companies will be looking to ramp up their advertising efforts. As a result, Snapchat app has provided a #top10 tips for companies looking to maximize advertising potential on the app. Read more via Social Media Today:

With 2020 offering marketers valuable insights, Twitter has outlined some key statistics of their own from the #pandemic. Tweets relating to parenting, mental health, and trying new things have all increased as a result of #COVID19. Social Media Today discusses how these trends can impact the decisions of brands when it comes to engaging with their target audiences on social platforms. Read more here :

In a time of continuous noise & busy schedules, it is important for marketers to consider the psychology behind what encourages people to engage with brands. Social Media Week offers a compelling argument that sometimes marketers simply need to go back to the basics. More :

TikTok lovers rejoice! The company has recently announced the addition of multiple new "Duet" formats to the platform. With the possibility of now creating videos where users can duet with up to two other accounts, TikTok is adding more and more ways for users to capture the interests of their following. More via Social Media Today :

Having problems integrating #IGTV into your Instagram content? Don't worry - Social Media Today has you covered! Outlining many best practices & helpful tricks that will help your brand maximize exposure and interaction with consumers, this article is sure to get you started down the right path. More :

While many platforms have started to investigate, Google has taken the step to address issues with comparison and filter-fatigue. The company has announced that it will be removing filters applied by default in selfie images taken on Pixel devices after studies show the negative impact on the mental wellbeing of younger users. More via Social Media Today :

Facebook has added another new feature to their repertoire! As many may have already noticed, the company has merged Instagram direct messaging and Facebook's own Messenger. With many new features such as customizable reactions to messages and making the conversations more aesthetically satisfying, there will definitely be a new feel to Facebook conversations. What do you think about the merge? More via Social Media Today :