Social Surge Marketing

Check out the shots we captured of this beautiful Dodge Challenger Scat Pack for Moffatt's Mazda Barries Deal of the Week!

Habits for success.

Set your values.

Restaurants NEED professional photos! Nowadays it is essential for restaurants to not only keep their food up to date but also the pictures of their menu items. In order for your restaurant to achieve ultimate success you must ensure your business is posting professional pictures of your menu items/restaurant.... Ultimately, aesthetically pleasing pictures that make food pop & look delicious will help attract potential customers far better than if you were to just take the pictures on your phone. In need of pictures? We are happy to help! Give us a call at 705 229 7990 or email us at [email protected] @ Barrie, Ontario

Quality & consistency are key to achieving ultimate success for businesses on social media. You must ensure your business is posting professional photos/videos, branded content, engaging posts, interactive stories & much more at a consistent rate. You need to have a content/posting schedule ready to go a week in advance to avoid any confusion & ensure you stay organized. Here at Social Surge Marketing we specialize in all of these areas & are here to help.

Social Surge Tip of the Week! Know Your Audience Your social media strategy should never involve posting just because.... Whatever youre posting, from quirky videos at the office to educational infographics, your social media should always have a defined goal; that starts with identifying an audience. Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals. Once youve identified your audience, it will answer important questions about where your resources are going and why youre doing what you do online. Theres help at your fingertips! Some sites like Facebook have insight pages. Facebook Insights have lots of valuable statistics that offer a starting point for figuring out who your audience is, especially if your organizations page has been around for a while. Here, you can find your audiences demographics, when theyre on Facebook and the posts that they like best. This information is essential to know when advertising to your audience. Always stay consistent. Its okay to have more than one social media audiencefor many organizations, thats the reality. As long as youre aware of each audiences differing needs and preferences, your social media can stay on track. However, with multiple audiences, its important to stay consistent. Use the same profile picture, username and voice so that your organization has a unified presence across all platforms. Grow where you know. Trying to expand to other social media audiences? Include links to your social media in newsletters and on your website so that you can gather communities that are already interested in and interacting with your organization. Dont forget to listen! Dont get caught just talking at your audience; make sure to listen too. Where feedback is concerned, these are some of the best people to get it from. Theyre engaged in your organization, which means theyre listening to what you have to say. You should return the favour.

Check out these shots we captured of this beautiful marble wrapped Audi RS7! Follow us for more!

Let your content tell your story. Creating the right content to put in front of your target audience is what operating a successful business is all about. Nowadays you only have seconds to capture your audiences attention. Be sure to create aesthetically pleasing content that will draw in a viewers attention. Additionally, you must ensure that your content is not only visually appealing but is also providing value to your viewers in one way or another.... Need some extra inspiration or still struggling with creating engaging content for your business? Reach out to our team & we will be more than happy to steer you in the right direction.

Social Surge Tip of the Week! Content Creation is the best SEO 1. Find your niche... You first need to establish who your niche audience is. Target future customers and find out how to engage with them. Essentially, this is the group of individuals you will be targeting your content towards. 2. Have your content stacked up You need to be active EVERY day if you want to achieve the best results. Having content prepared in advance will help you stay ahead the game. We would strongly recommend having at least a weeks worth of content ready to go prior to each week you are currently operating (create a content calendar). 3. Research your competitors Take a look & see what your competitors are doing & pinpoint the areas/posts in which they are receiving the best feedback. Dont copy these posts, simply make them better & add your own twist. 4. Maintain Professional Branding It is essential you maintain professionalism within your brand by ensuring you are keeping consistent by always posting your content with company fonts/colours. Not only is it essential for your content to be aesthetically pleasing but it is also essential that you are providing value with every post you publish. People nowadays are only tuning into social pages that provide them with knowledge, humour, relief, etc. So you need to ensure your business is at least nailing one of these categories when you are making up your posts. 5. Post at least 9 times before following (For Business Startups) Customers need to see what your brand is about before following you. It is essential you have at least 9 quality posts up on your feed(s) before you go out & promote your business. Essentially, you wouldnt want someone to come & view your house half-way through renovations, the same thing can be said about your business. You dont want potential customers to view your page before you are able to accentuate what your business is truly about. Bonus: What type of content should you post? -Single Images -Carousels -Video Posts -Stories -New Highlights -IGTV -Custom Graphics -Weekly Series Great content creation platforms to utilize -Canva -PicsArt -Adobe Photoshop Mix -Adobe Lightroom

Had an amazing time doing a private shoot of this beautiful Mclaren 570s for a client of ours! This car is simply majestic from the interior to exterior, shooting these cars is always a treat. Like our page for more!

Whether it's building a brand from the ground up or strengthening your existing brand - we create custom graphics that are guaranteed to accentuate your brand's overall image. To put it simply, we will sit down with you & establish what vision you have for your business & what visuals you would like to post. From there our in-house design team will create professional aesthetically pleasing content that is guaranteed to instantly capture the attention of potential customers. Like our page for more!

3D motion graphics is something we specialize in here at Social Surge Marketing. As we both know first impressions mean the world in business, that is why we create engaging content for businesses to utilize & capture their audiences attention with. Our in-house motion graphics designer will take your brands logo & bring it to life by creating you a custom designed video intro. These videos are perfect to have displayed on your website, used for in ads & to share share on all of your social media platforms. Like us for more!

Had an amazing time shooting this Mazda CX-5 Diesel for Moffatt's Mazda Barrie. Always a great time shooting these SUVs as they are just as beautiful on the inside as they are on the outside. Like our page for more content!

Social Surge Tip of the Week! Local Facebook/Instagram Ad Targeting Many small business owners make the mistake of narrowing their target audience far too much when advertising on Facebook & Instagram. This mistake is committed when an individual targets too many interests while making their ad campaign. When targeting small businesses, it is essential to understand that Facebook is an advertising weapon in its own. ... Facebooks database is so large that it has data consisting of over 1/3 of the earths population. With that being said, Facebook is able seek out the individuals that would be most interested in what your business has to offer while also ensuring your business receives the best possible ROI. For Example: You are a pizza shop advertising in Barrie, and you want to run your first ad campaign to get an idea of who is interested in your business. What most people do: Target the interests, Pizza, Pizza Lovers & Barrie as the location What you should do: Target just Barrie as the location By targeting Barrie alone as a location you are ensuring that you are not excluding anyone from the city that you are targeting for. By targeting using the interests pizza & pizza lovers you would be cutting your ads reach in half compared to if you left the interests alone & just targeted Barrie (Facebook can target better than you can). All in all, Facebook is smart enough that it will automatically use its database to locate the type of people who are reacting to your ad(s). Facebook then uses those peoples information/interests to target similar like-minded people & the cycle continues. Once you collect the data from these initial campaigns you are able to create more in-depth look alike or custom audience by retargeting the same sort of people in your next ad. *Please note this tip is for when a business is just starting out & looking to establish their target advertising audience. Also note this tip is best for targeting audiences 1 Million people or less, when targeting larger audiences further targeting must be done

I am writing to recommend the services of Social Surge Marketing. Brandon & his team have been working for my new business venture for the past while as our social media marketing consultants. Their knowledge of social media marketing and ways they create brand awareness for a new brand like ourselves is impressive. They have displayed various methods of marketing we could approach to bring awareness to our name in today's market. We would meet every week to see... the progress and they would bring new ideas to the table, also listening to our ideas and transforming them into the marketing field. They are not only thorough but also easy to work with and always willing to take the time to discuss my concerns and respond to questions. I feel confident in recommending Social Surge Marketing services. If you have any further questions, please feel free to contact me. Regards, Puneet Nayyar Owner Ignite Barrie

Had an amazing time doing a private shoot of this beautiful Audi R8 for a client of ours! Like for more!

Content Creation & Graphic Design is our bread & butter. Here at Social Surge Marketing we specialize in creating engaging content for businesses to utilize on all of their online platforms. Like for more!

It all started with a vision of providing clients with industry-leading services that are best used to scale businesses & entrepreneurs this day in age. We've created a media/marketing agency whose main mission is to help small & large businesses grow using our expertise in social media marketing, content creation, business management, sales & analytics. Like for more!