Tradable Bits
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As a part of #HockeyFightsCancer, our partners, the Pittsburgh Penguins and the Winnipeg Jets created eCard campaigns encouraging their fans to download and share their own "I Fight For" signs in honour of someone they celebrate and fight for. They could then share their the card on social media. This is a wonderful way to get fans advocating for a meaningful cause. So great working with Andi Perelman and Drew Wilkinson on this campaign!

New case study Peach Pit, Watchdog Management and Live Nation Canada came together to put on an engaging live stream experience for fans using FanXP. Find out how they achieved 98% audience retention and 50% merch conversion! Read here: https://tradablebits.com/trk/DI9G

New on the blog 2020 has been a tumultuous year for the music festival industry, but that didn't stop them from introducing new ways to keep festivals going strong. Read our top strategies for festivals in 2021: https://tradablebits.com/trk/ef3G

Don't miss our last webinar of the year! We're diving into the music, sports and entertainment industries over the past year to give you our top fan marketing trends for 2021. When: December 9, 10 AM PST Register: http://ow.ly/WQ8g50CpDyi RSVP: http://ow.ly/yUMk50CpDyj

This Week in Fan Marketing: The next sports season is coming in hot. We're taking a look at the latest trends and news in the world of sports.