T Squared Social

SOCIAL HOUR: CONTENT MAKEOVER Photography (Week One) In the first week, we dive right into the core principles of creating images for social media. Use your phone, camera or your Polaroid Instamatic. It doesn’t matter because the principals are the same. We will start with the foundations of light, balance and composition. These are the primary design concepts that we will use in every aspect of the course. ... Next, we dig into formatting and editing. Social media is typically consumed on mobile devices, so the way you edit your photos needs to be optimized for this placement. We will show you how. Finally, we take an insider peek at how to create your own IG vibe because watermarking an image is OK, but what if people knew your photos based purely on their style Class starts FEB 01 SIGN UP now to save your spot at www.tsquaredsocial.ca See more

SOCIAL HOUR: CONTENT MAKEOVER You want me to post how many times a week? Are you kidding me! There are so many kinds of content and knowing when to use them is a skill. Sometimes it’s a super produced piece, other times it’s quick and dirty. Guess what they both have a place in your social media. The thing about great content is that it’s meant to be engaging, like a conversation. And just like a great conversation you need to be able to listen and... speak. This course is going to give you the skills to understand what is happening on social media so that you can make super informed choices about how you want to engage. Just like Kenny Rogers said, you got to know when to hold ‘em and know when to post on Instagram. Class starts FEB 01 SIGN UP now to save your spot at www.tsquaredsocial.ca See more

SOCIAL HOUR: CONTENT MAKEOVER Once a year, we take a long look at what people need for education, and then we come up with the best course possible. This time we created a fully immersive experience that goes beyond a ZOOM webinar with homework assignments and personal coaching. This course will give you all the insider info you need to completely makeover your social media content. We will tackle the three main areas of visual content: photo, video and graphics. By the end ...of the month, you will have a toolbox filled with resources to destroy 2021. SIGN UP now to save your spot at www.tsquaredsocial.ca

SOCIAL HOUR: CONTENT MAKEOVER Videography (Week 2) Video is a huge tool. It connects to people on an emotional level and to be 100% real it’s an essential tool during things like a global pandemic. The barrier to entry keeps getting lower too, so why are so many people not doing it? It’s scary AF, the end. ... The good news is that just like getting hit with a pie in the face, you barely feel it by the 10th one. Get prepared, but nothing strengthens the muscle like just doing it. We have designed the class and challenges to give you a strong idea on where you want to take video with your business. It’s not one size fits all. So buckle up and let’s smash this! Class starts FEB 01 SIGN UP now to save your spot at www.tsquaredsocial.ca See more

WE ARE HIRING CONTENT CREATORS We are a Saskatchewan based company that's on the lookout for talented content creators. We are creatives who enjoy expressing ourselves on social media and creating incredible content for our clients. We know having a sense of humour and a keen eye for storytelling is much better than a perfect edit. Our positions are contract roles, allowing for maximum flexibility to pick up as many or as few jobs as... you want. Thank you for your interest in joining our team. APPLY NOW // www.tsquaredsocial.ca/careers See more

SOCIAL HOUR: CONTENT MAKEOVER Meet Your Instructor I know you are thinking, who the heck is this guy and what qualifies him to be showing me how to do social media. OK, I get it! Let me tell you more. I am T Squared Social's owner with over ten years of experience in business development and social media. Five years ago, when we started this agency, our goal was to help people create incredible content. Also, we wanted to do it in a way that people... could understand. If you want me to use big words to justify my value, I can, but that seems like a waste of time, and we got stuff to do! So, what's the secret to our success? We genuinely believe that to empathize with what our clients go through we need to get our hands dirty and experience it too. That means being in front of the camera and not just behind. It means immersing ourselves in the culture of social media, so we know the trends. OK, great, but do I have the goods to back this up? As a professional photographer, creative director, copywriter, strategist and dog lover, you bet I do! Great content is a mix of many talents, and it's something I live and breathe every day. I'm so excited to share my knowledge with you in a fully interactive way with our Content Makeover course. The classes and assignments have been designed to fill your toolbox with everything you need to succeed in today's social media universe. But be warned, this isn't your average online course. The lessons will push you, guaranteed, but how else are you going to grow! -Tyler Class starts FEB 01 SIGN UP now to save your spot at www.tsquaredsocial.ca See more

What can I say about 2020 that hasn't already been said? Through all the challenges we have faced, I am most inspired by watching my clients connect to the grit and fire that it takes to succeed in business. No matter if it's road construction, shifting cultural attitudes or a global pandemic being an entrepreneur is about adapting to change. Even if things get more challenging in the new year, I know we have what it takes to pace ourselves right to the end. Because in the beginning, we built something from nothing with hard work, creativity and determination. It's this mindset that will carry us to the finish line. Wishing you happy holidays and all the best in the new year. -Tyler

SOCIAL HOUR: CONTENT MAKEOVER It’s time to head back to school and make education fun again with our fully interactive Content Makeover. Get ready because this is four weeks of OMG learning. We will cover everything you need to completely transform your social media. From cellphones to undertones, this is the upgrade your content has been waiting for starting Feb 01, 2021.... Week 1: Photography + Editing Week 2: Videography + Scripting Week 3: Graphics + Layout Week 4: One on One Review This course will teach you the ins and outs of what it takes to make incredible social media. Each week begins at 1PM with an online course followed by a Q+A period. During the week, you will complete assignments that will be submitted for review. In the final week, we connect one on one for a coaching session to review your progress and set you up for future success. This course is being offered virtually so that you can join anywhere with no fancy equipment required. All you need is a mobile device, internet access and a positive attitude. SIGN UP now to save your spot at www.tsquaredsocial.ca See more

What is the intended use of your photography? Not all social media content is smiley. Let your photographer know how these images are being used. If it's for a blog about mental health awareness, you likely don't need an enormous grin on your subject. Make a shot list before the filming date and record all the shots you hope to achieve. Use basic descriptions to minimize confusion. *No animals were harmed in the eating of this vegan donut via @darksidedonuts

A little bit of educational entertainment for this snowy weekend. Check out the final episode of Season 5 of Social Minute with my very special guest. In this episode, I sit down with Jacqueline Conway (TrendBlazer Studio) to chat about the Saskatchewan Fashion Association Inc. We get into hot tips on everything from influencer marketing to branding superpowers. Listen to full episodes of Social Minute at www.tsquaredsocial.ca/podcast or anywhere you find your favourite podcasts.

Following the provincial health order, we require masks at all of our indoor filmings or scenarios where physical distancing is not possible. Our strategy meetings and coaching sessions will continue to be offered on the phone or ZOOM. Thank you for the continued support. Every day we are inspired by the businesses we work with who demonstrate our province's legendary resiliency. Stay safe and be well.

Consistency is the name of the game. By creating and publishing dynamic content calendars, our clients can focus on running their businesses. This full service incorporates all of our talents from strategic planning to full photo and video production. To book a consultation, visit www.tsquaredsocial.ca