CO-OP
8 Sousa Mendes St. M6P 0A8 Toronto, ON, Canada

Store Urbain shows Canadians how to achieve their style and comfort goals with its custom window covering ideas featured in HuffPost Québec. Our team at CO-OP understands the value of a positive brand-centric media article and hence we focus on identifying key messaging and the right target audience for our clients to ensure that we create and drive campaigns that drive maximum awareness of their value proposition. Read the full article here - https://bit.ly/2Ie2wCG #clientfeatureoftheweek #interiordesign #publicrelations #clientwork #mediafeature

The design team at CO-OP had a blast conceptualizing and producing this video for Feed Ontario The video celebrates the generosity of LCBO workers and customers who helped raise $1.1 million for this essential hunger relief organization. #graphicdesign #2Danimation #illustraion #creativestorytelling #clientwork

Gage, an Account Manager at CO-OP, is enjoying summer by sharpening his culinary skills. When he's not binge-watching @bonappetit videos for inspiration, he's grocery shopping at @stlawrencemarket where he asks cheesemongers far too many questions about parmesan, while doing his part to #SupportLocal. As a result of this renewed interest in cuisine, he packed on a quarantine 15 in record time and is well on his way to a post-quarantine 30. #eyesandears #wearecoop #dreamteam @gage.knox

We teamed up with @storeurbain to create video content showcasing their new association with @nsuzuki_37 . The Montreal Canadians player chose Store Urbain for its motorized blinds and curtains while keeping the incredible views of downtown Montreal from his new condo. Nous avons collaboré avec Store Urbain afin de créer un contenu vidéo présentant leur nouvelle association avec Nick Suzuki . Le joueur des Canadiens de Montréal a choisi Store Urbain pour ses stores mo...torisés et ses rideaux pour son nouveau condo qui offre une vue incroyable sur le centre-ville de Montréal. . . #videocontent #agencylife #clientlove See more

We have great talent here at CO-OP! Marina, Graphic Designer, is keeping her mental health in check during these unprecedented times by creating wonderful illustrations. See what is driving Marina to be so creative! If you have an Instagram account, you can see her work on this page @marinastu_sketch . .... #wearecoop #talented #teamwork #agencytalent See more

We have a new face on our Google hangout meetings these days. Introducing Nicole Clarizio, CO-OP's Motion & Graphic Designer! Nicole is an OCAD graduate, where she studied Graphic Design. From there she pursued an MA in Motion Media Design in the US, before heading to Montreal to work on some exciting projects. Now, Nicole is blending her graphic and motion design skills on CO-OP's design team. Welcome to the CO-OP family! #wearecoop #newteammember #agency

One thing we're missing right about now is breaking bread with our team in the office kitchen. Thankfully we have the next best thing - virtual lunch break! At week 18 (!!) of WFH, we'll take some socialization however we can get it. #TeamCOOP

Over the past few months, people have found themselves with more free time on their hands than ever before. And with that time, we have certainly craved new forms of entertainment, like TikTok, a destination for short-form video content that keeps you scrolling. But what makes TikTok so addictive? In short, it's the unique algorithm and use of artificial intelligence. Unlike Facebook, Twitter or Instagram, which propel publications based on the response of the immediate engagement (counted in terms of "likes" and comments), TikTok begins by analyzing the content of the publication. It analyzes the composition of the image, the soundtrack and the description accompanying the publication to match users with content that really interests them. Hear more on the binge-worthy platform below.

As a PR and content agency, we're well educated on the important role of social media in our campaigns. The rise of social media has given content creators the ability to circumvent traditional gatekeepers and reach out to audiences all on their own. The democratization of content was rightfully celebrated as open social media platforms replaced closed off private publishers. But with this influx of free, and unchecked, information floating around, Facebook has long been aske...d to moderate its platform for false news and hateful content. Now, many companies have pulled their ad dollars from Facebook in an attempt to incite change. It's not the first time brands have boycotted social platforms to encourage improvement, but we're watching closely to see how this move will affect the future of the platform and its relationship to advertising.

Happy (almost) Canada Day! We may be celebrating a little differently this year but our reason for celebrating remains the same. We hope you'll be enjoying the beauty of this country tomorrow, and maybe kicking back with a beer and a BBQ tonight. Cheers!

We're outside on the streets of Port Credit sharing news of Edenshaw Developments Limited recent partnership with the Port Credit BIA on the #SupportthePort initiative. This project helps support local businesses affected by COVID-19, with all proceeds being matched by Edenshaw in the form of a donation to The Compass Food Bank. Stop by today to receive a free $5 Support the Port gift card when you register for more information on Edenshaw's upcoming Westport Condos project.

CO-OP is proud to work with clients that continue to inspire us, and LesPAC is a perfect example. The Quebec-based online marketplace recently announced it's made a donation of $10,000 to the Tel-jeunes Foundation, a free frontline service providing counselors to young people and parents in Quebec. LesPAC also encourages its community to exchange mutual aid donations in their region by using the "community support" section of their website. Until June 30, LesPAC will add an a...dditional $ 10 for each new posting. #ClientLove CO-OP est fier de travailler avec des clients qui continuent de nous inspirer et LesPAC est un parfait exemple. Pour contribuer à l'effort collectif et atténuer les effets de la crise sur les québécois, la plateforme a récemment annoncé un don de 10 000$ à la Fondation Tel-Jeunes qui offre aux jeunes et aux parents un service professionnel d'aide et de soutien gratuit et confidentiel partout au Québec. LesPAC encourage sa communauté à échanger des dons d'entraide en utilisant la section ‘’soutien communautaire’’ de leur site web. LesPAC ajoutera 10 $ supplémentaire pour chaque nouvelle annonce publiée jusqu'au 30 juin. #clientlove

With #NursingWeek coming to a close, we wanted to extend a huge thank you to all of the partners who made the Registered Practical Nurses Association of Ontario care package initiative possible. This project wouldn't have come to life without the help of UPS, Penguin Random House Canada, Tetley Canada, Winners, Homesense Canada, Marshalls Canada, CeraVe Skincare and Well.ca. Thank you for helping us say #ThankYouNurses.

This #NursingWeek, our agency has been hard at work supporting our client, Registered Practical Nurses Association of Ontario, with a care package initiative for the association's 13,000+ members. The Message recently highlighted this integrated campaign, which included direct mail, PR, online video, social and print ads, in the below article. If you're curious to see what we've been up to, check it out. #ThankYouNurses

CO-OP's social pages may have been quiet but we've been busy behind the scenes on a very special project with our incredible client, Registered Practical Nurses Association of Ontario, for Nursing Week. Thank you to all the nurses for everything you do to keep us safe. We're encouraging everyone to take some time to send a message of thanks to them this week #ThankYouNurses #NursingWeek

When seasoned creatives with specific experience in your area grab hold of a brief, awesome ideas happen.

Meaghan, a PR Consultant at CO-OP, is sharing what's keeping her energized and motivated this winter. In her spare time, she's been trying a new form of relaxation by using float tanks. If you're not familiar with float tanks, they're pitch-black, light-proof, soundproof environments heated to body temperature. Check out what she has to say about her experience!

Super Bowl Sunday isn't until this weekend, but some of the highly anticipated ads are being pre-released to generate buzz! It's an interesting tactic that's on the rise, with 37 ads being pre-released this year compared to 30 last year. If you're like us and love a good ad, check them all out in the link below.

Our team of in-house experts are our greatest asset. Coupled with an extensive network of award-winning agency veterans, we've got you covered no matter what the project is.

We recently worked on a logo refresh for Green Gruff, a producer of CBD-infused pet treats with organic and sustainable ingredients. To help shape the design for this pet product, we drew inspiration from studying the shapes of different dog breeds. Check out the final result.

We're growing! CO-OP is excited to announce the addition of a new member to our team, Gage Knox. Gage joins us as an Account Manager, bringing with him a strong communications background. We're thrilled to have him leading some exciting PR projects this year. Welcome to the team!

2019 was a year of change for our agency, with our office moving to our new home in the Junction and the launch of our new Propellant series. If you haven't heard, Propellant looks to connect leading marketers for a night of discussion. We're in the planning stages for our upcoming panels, but check out a recap of our last event on the Value of PR in the New Media Landscape.

Propellant is a quarterly conversation series that connects leading marketers with top brands and creatives for a night of discussion, insights and beer. For this event, we explored the value of PR in the modern media landscape. We'll have more events to come so follow us to stay up-to-date!

Pete, CO-OP Partner and Managing Director, weighs in on what's keeping him motivated during this snowy November. He's been listening to (nay, plowing through) a podcast by Conan O'Brien. Have you checked it out yet?