Be Better YYC

It hurts to even have to share something like this, but as two fellow Asian women we cannot sit back. The amount of Asian hate crimes that are happening today is heartbreaking and it's even more shocking that the media is just brushing it aside as unimportant. So yes, we are angry. To think that something like that could’ve happened to our moms, sisters, grandparents, and even ourselves is really terrifying. ... We are grieving with all the friends and families of the victims of all the hate crimes. So please take a moment to learn about what’s happening. Hate crimes need to be acknowledged as so. There’s no other excuse or reason for it. It’s a hate crime and it needs to stop. Stand with your fellow Asian friends and family. Cindy & Erica #stopasianhate Artist https://www.rogachevaart.com/shop

Do you know who your target audience is? One mistake many people and businesses make is setting your target audience too big or too broad. Remember, you’re not here to please everyone. Your target audience is a special group of people who would be interested in your content, products, or services! ... Check it out! We’ve broken down some of the categories you should pay attention to. Next step - check out what social media platforms your target audience uses the most. That should be the channel you want to invest in most. We love to help! Email us at [email protected] #bebetteryyc #socialmediatips #yycsocialmediaservices #supportlocalyycbusiness #smm #girlbosshustle #calgarywomen #bossladymindset

HAPPY INTERNATIONAL WOMEN’S DAY! Throughout our journey of building Be Better, we’ve met so many strong, amazing, and talented women. We are so grateful to be able to grow in a space where women support each other to help each other rise! Let’s continue to be better! Let’s raise community awareness and amplify the call-to-action to #ChooseToChallenge! ... Let’s call out gender bias and inequality and celebrate women’s achievements today! Let’s get together and create an inclusive world! Love, Erica & Cindy #IWD2021

Live & glow! Ambition really is sexy. According to Shakespeare, the substance of ambition is merely the shadow of a dream. So dream big! What aspirations do you have? ... #bebetteryyc #ambitionissexy #goalsetter #yycbossbabe

November is the perfect time to hunt down some personalized and unique holiday gifts! These markets surely will not disappoint. These YYC based events will carry local brands and feature various small businesses. Check out: ... Inglewood Night Market will take place on November 6, 13, 20 and 27! The GiftedYYC Market will be hosted on November 7! Holiday Craft Fair is going to be in full swing on November 14 and 15! Noel Indoor Light Park and Market is a must-attend event that features lights and a market. This event extends from November 26 to January 3! This list was brought to you by @sarahzizek! SAVE & LIKE this list! Happy shopping everyone!

Probably scheming... in a good way of course! Actually, we just wanted to let you know why we #LoveYYC! Calgary is such a vibrant city with local businesses and people who are resilient and kind. Now that we are moving into the holiday season, we want to think about how you can continue to support local. ... Comment and tag some local businesses and let us know how you will be showing some love and support to our local community. #supportlocalyyc #smallbizyyc #bebetteryyc #yycnow #tourismcalgary #supportsmallbusinesses #yycsocialmedia

Let's it real here... Halloween is definitely one of our favorite holidays!! With everything going on in the world, this year's Halloween might feel a bit different. That doesn't mean you can't have fun! Here is a shortlist of fun activities to do in our city!... - at @cobbsadventurepark - at A-Mart North hosted by @jusfruitcanada and @sugarlipsdesserthouse - at @newhorizonmall.official - at @calgaryzoo So much more is happening around our city! What will YOU be doing this SPOOKY SEASON? Use #bebetteryyc to be featured!

v é! Stumbled across this café and market on 4th Street called @sawamarketcafe ! Sawa means together. How cute is that?! Walking in here really made it feel like we were travelling ourselves. Not a bad feeling considering the lack of travel this year. ... We got their Moroccan Mint tea in a teapot, Peanut Butter Chocolate Latte, and their Dirty Coconut Chai!! All were tasty! For desserts, we got a nice plate of a variety of baklava. Each piece was so unique in their own way and we just couldn’t get enough. Helps that we are big pistachio fans! Definitely worth checking out! See more

The Instagram Algorithm is a mystery to us all... well, sort of. Here is our shortlist for things that work. Give these few steps a try! . ! The more followers you have active, the more likely your posts will be seen.... . ! You can use a max of 30 hashtags, so do it. Mix and match hashtags with TONS of posts with some smaller ones that are more tailored to your brand. (Check our previous post for more details ) . . We are deep in the era of TikTok and Instagram Reels and these allow you to create good content like never before. . ! This one is probably a no-brainer. Your captions should always provide value and end with a call-to-action. . . You do not have to post every single day, but you should definitely post frequently. Instagram favours those who post more often than those who don't. However, do not post just to post. . ! This one is our favourite. Use your social media platform to genuinely engage with your audience and to connect with accounts that you love. That's all from us today! Still have questions or want to know more? Shoot us a DM or email [email protected] See more